Kellanova’s Pringles brand is out to reshape the savoury snacking category in global travel retail, with a focus on sustainability and innovative products.
According to Pringles, the savoury snacking category marked a “significant milestone and achieved remarkable growth” in Q1 this year compared to Q3 2023. The brand aims to foster the expansion of the category and is highlighting new travel retail-exclusive lines, which target both individual consumption and sharing, during the TFWA Asia Pacific Exhibition in Singapore this week (Level 2 G34).
Pringles’ offer in travel retail includes seven popular flavours: Original, Paprika, Sour Cream & Onion, Hot & Spicy, Cheese & Onion, Salt & Vinegar and Texas BBQ.
As reported, Pringles’ first global travel retail portfolio, which includes collectable tins and multipacks, launched in April and new products are likely to roll out early in 2025.
Underlining its sustainability strategy, Pringles is already distributing new paper-bottom tubes in travel retail. The brand also noted the launch of the 90% paper recyclable Pringles can as a “significant step in Pringles’ ESG journey, which is linked to the broader Kellanova’s Better Days Promise to advancing sustainable and equitable access to food”.
Kellanova, formerly known as the Kellogg Company, has set ambitious goals to drive substantial environmental progress through a responsible supply chain. By the end of 2030, the group aims to achieve a -63% reduction in Scope 1 and 2 greenhouse gas emissions, with the ultimate goal of reaching net zero by 2050. Kellanova also plans to power all its facilities with 100% renewable electricity and ensure that all of its packaging is reusable, recyclable or compostable by the end of 2030. ✈
