Puig puts Carolina Herrera’s 212 duo on ice for summer

Frosted fragrance: Puig and Herrera’s 212 Ice duo


SPAIN. Puig has unveiled the summer 2010 limited-editions for its Carolina Herrera 212 fragrance franchise. 212 Ice and 212 Ice Men began rolling out in travel retail earlier this month.

The two scents are said to reveal a more sensual and provocative side of the 212 universe.

This year’s 212 Ice fragrance opens on notes of bergamot and grapefruit, building to a sweet floral heart of rose and red forest fruits, atop a delicate, sensual base of sandalwood and musk. The overall effect is described as elegant, sophisticated and very feminine – just like the 212 woman.

212 Ice Men features fresh, spicy top notes of black pepper and liquorice, leading to a flowery middle of violet and wood. The dry-down also features woods, mixed with musk. The scent is described as contemporary, enigmatic, elegant and urban.

The feminine fragrance is presented in a pink flacon; the men’s in black. The outer packaging for both is the brand’s signature “ice-like” transparent flask.

212 Ice is available as a 60ml edt; 212 Ice Men as a 100ml edt. The recommended retail price point for each is €41.

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