Red Bull has signed a three-year agreement with Hawaiian sunglasses and eyewear brand Maui Jim, which has been owned by Kering Eyewear since 2022.
This collaboration spans various initiatives including immersive events and dynamic content. Kering Eyewear noted: “The partnership aims to blend the precision and clarity of Maui Jim’s high-performance sunglasses with the energy and excitement that Red Bull brings to action sports and entertainment.
“With a focus on the dynamic worlds of skateboarding and watersports, enthusiasts can anticipate the co-creation of events that seamlessly blend the realms of sports, adventure and eyewear innovation.”
Upcoming Red Bull events include Boarding Pass, a skate shop teams competition; Terminal Takeover, a street skateboarding contest at Louis Armstrong New Orleans International Airport; Magnitude, a surfing championship in Hawaii; Cope ‘n’ waken, wakeboarding in Copenhagen; King of the Air kitesurfing; Buenos Aires Conquest skate event; and Pool Attendant skateboarding tournament in Munich. ✈
