GERMANY. Airline retail and technology specialist Retail inMotion (RiM) has partnered with Lufthansa Group to manage its updated buy-onboard concept and business.
From Spring 2021, a new food & beverage product offer will be available to Economy class passengers on Lufthansa, SWISS, and Austrian Airlines short- and medium-haul flights. Retail inMotion is designing individual product concepts together with the airline, based on their respective brand identities.
The common denominator will be an emphasis on fresh, regional highlights, as well as an assortment of snacks and drinks. The new concept will be introduced consecutively by each airline and replace complimentary snacks.
RiM said: “The onboard retail business has grown strongly in recent years thanks to technological advancements now available and increasing passenger demand. Sustainability, individualisation, and overall quality standards have become essential factors in purchasing decisions. Through the new collaboration, RiM will contribute to the Lufthansa Group’s goal of offering passengers a larger selection of products onboard and boosting passenger satisfaction while always remaining focused on sustainability and process innovation. During the current COVID-19 pandemic, RiM’s technology has also become a key solution in facilitating social distancing requirements to protect passengers and crew.”
“This contract win confirms RiM’s high quality and premium standards, as well as its market-leading digital innovation capabilities, which have been consistently developed over the years,” said RiM CEO Stefan Patermann.
“We are proud to support three leading European airlines in building a best-in-class passenger experience based on individualisation, excellence and efficiency,” added Head of Onboard Retail Europe José Lirio Silva.
“Our customers want more choice and quality,” said Heike Birlenbach, Chief Commercial Officer (CCO) at Lufthansa Airlines. “With RiM as a retail and IT partner, we can optimally implement the new concept and offer our customers a broader, high-quality selection of food and beverages onboard in the future.”
