Rise Brand Partners, a multi-channel and multi-category curator of luxury brands, has entered a distribution partnership with Blackened Whiskey.
The collaboration will see the innovative whiskey – an award-winning premium bourbon-rye blend collaboration from Blackened Master Distiller and Blender Rob Dietrich and rock icons Metallica – available in travel retail in the Americas, Europe, the Caribbean and selected countries in Latin America.
The Sweet Amber Distilling Co, which produces Blackened, sonically enhances its whiskey to extract more flavour from the finishing casks.
The scientific process was co-developed with engineers at Meyer Sound, a global leader in sound technology. Dubbed Black Noise, this sonic-enhancement process produces low-hertz sound waves causing the whiskey to reverberate at a fast rate. According to the brand, the spirit interacts with the oak staves of the barrel, releasing wood compounds and flavours including toasted coconut, vanilla, butterscotch and caramel to provide the “one-of-a-kind Blackened Whiskey taste”.
Rise Brand Partners Co-Founder Romain Ritter said: “We are thrilled to partner with Blackened American Whiskey, which immediately struck us as a perfect fit for travelling consumers.
“The brand has gained phenomenal traction with American consumers since it launched in 2018 thanks to its award-winning releases and unique storytelling. We look forward to contributing to Blackened’s continued global success.”
Blackened Whiskey US & Export Manager Tim Chiofalo commented: “Whiskey and Metallica fans outside of the US have had limited opportunities to purchase Blackened since it launched five years ago and have been trying to get their hands on a bottle since then.
“We are very excited to be working with Rise Brand Partners to bring Blackened to more countries and fans of both band and the brand. This collaboration marks a significant milestone for us as we introduce our distinctive offerings to new audiences around the world, which will allow even more fans and customers to create memorable experiences and share our passion for exceptional spirits.”
The “whiskey remastered” Blackened portfolio includes The Original Blackened, a blend of North American bourbon and rye whiskeys, finished and sonically enhanced in brandy casks. A limited-edition Cask Strength features the same blend, married and finished in brandy casks, bottled at cask strength, and non-chill filtered.
A Masters of Whiskey Series includes a Blackened X Rabbit Hole expression, developed in collaboration with Rabbit Hole Distillery while Blackened 72 Seasons is a limited edition, also enhanced in brandy casks. Ry the Lightning is finished in Madeira wine and Caribbean rum casks, and Blackened X Willet is bottled at cask strength and non-chill filtered. 
