German chocolate specialist Ritter Sport has unveiled a new Vegan Tower that is exclusive to travel retail.
The 5x 100g pack offers three varieties of non-dairy, almond-based chocolate, which includes 100% certified sustainable cocoa. Vegan Tower introduces two new flavours – Roasted Peanut and Salted Caramel – which launched in domestic markets this month.
The new line targets shoppers seeking snacking and gifting options and will roll out in travel retail in March.
“It makes sense to expand our travel retail offer, not just with a vegan offer, but one which has additional appeal by being exclusive to the channel” – Ritter Sport Marketing Manager Global Travel Retail Nicole Miltenberger
Ritter Sport said it has increased its vegan product range in recent years, with sales more than doubling since 2018.
Ritter Sport Marketing Manager Global Travel Retail Nicole Miltenberger commented: “Vegan is here to stay and an increasing number of consumers – and therefore travellers – are looking for versions of familiar products that meet their dietary choices, for whatever reason they may be.
“Chocolate is certainly a key product within the vegan sphere, and we are seeing consumer demand growing globally with six out of ten consumers willing to increase their consumption of vegan or vegetarian confectionery. That is a trend we expect to grow.
“It makes sense, therefore, to expand our travel retail offer, not just with a vegan offer, but one which has additional appeal by being exclusive to the channel,” she added.
According to Miltenberger, “when you eat chocolate, you want to enjoy it; really enjoy it, with full flavour”.
“We have worked extremely hard to ensure that our travel retail exclusive Vegan Tower will offer consumers exactly that, combining the three varieties that we believe will have the most traveller appeal.”
