Brand: Rituals Cosmetics
Launch: In April, Rituals Cosmetics made its debut with World Duty Free Group (WDFG). Looking ahead, the brand will roll out into 32 European airport locations in partnership with the retailer.
Details: Rituals will supply an assortment of bath, body and home products from its best-selling collections: Sakura, Ayurveda, Laughing Buddha, Hammam and TAO. A range of travel retail exclusive sets and gifts will also be available. To further support the roll-out, Rituals has recently introduced new merchandising, including gondolas, back walls and free-standing towers.
Comment: “World Duty Free Group is a major strategic new partner for us,” noted Rituals Director Wholesale Neil Ebbutt. “We have a shared ambition for international expansion and with this new collaboration we will be present in their stores in 32 airports in Europe in the upcoming years.
“The roll-out began in Düsseldorf, followed by Manchester Airport and we are now also in East Midlands, Newcastle and Glasgow Airports. After the summer we will be in four more UK airports and will also be found in WDFG stores in Helsinki, Alicante, Barcelona, Ibiza, Las Palmas, Madrid and Malaga.”
He added: “”We are working with WDFG to offer customers a range of innovative, original products beautifully designed and packaged for self-use and gifting at competitive prices. I am confident that they will be a great success, as they have been wherever we have introduced them to travel retail.”
A WDFG spokesperson commented: “The company is thrilled to welcome Rituals to its stores. The brand is synonymous with high quality, natural ingredients – a feature that an increasing number of consumers are searching for in skincare and beauty products. WDFG looks forward to being a part of Rituals’ success as it develops its travel retail business.”
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Rituals makes its World Duty Free Group debut at Düsseldorf Airport |
