ARGENTINA. Savary Argentina, with the support of leading travel retailer Interbaires, is set to introduce the best of Argentina to the travel retail channel, the company says.
The company will distribute top quality Argentinean products and it will introduce a new branded concept revolving around Argentine wines.
The “˜Argentine Wine’ concept will include fixtures, merchandising guidelines and promotional tactics that have been developed with Interbaires at Ezeiza International and other airports.
This project will be led by Savary General Manager Manuel Aubone, former Marketing Manager of Interbaires.
Aubone said: “Interbaires helped us develop this concept, and gave us all their support from day one. We are very pleased that we could receive all this knowledge from them in order to export not only the best products of our country, but also years of experience on how to offer and merchandise them.”
The boom in New World wines, the growing worldwide recognition of the quality of Argentine Malbec, and the development of wine as a new category in the travel retail spirits product mix, make it the perfect time to showcase the best selection of Argentine wines to the world, Savary said.
The company will present a portfolio of wines selected from the finest of every wine-producing region in Argentina, from Cafayate (Salta) in the north to Patagonia in the South, including the most famous region of all, Mendoza.
Malbec and Torrontés will be the main focus of the Savary offer, each chosen as the best representation of Argentine red and white wine varietals respectively.
Argentina provides optimum conditions for the development of Malbec grapes, and the Argentine Malbec has thus become renowned for its pleasant taste and intense purple colour.
Torrontés, a signature white varietal from Argentina, is a combination of Muscat d’Alexandrie from the Mediterranean coasts and a local variety called Criolla.
Besides wines, Savary will also offer handmade confectionery products by Argentinean company Havanna, which created the formula for a new kind of confectionery, the Alfajor Havanna.
The Alfajor Havanna – “the expression of Argentine taste” according to Savary – consists of two biscuits joined together with dulce de leche, a milk-based sauce, and coated with bittersweet chocolate.
Now undergoing a strong regional expansion, Havanna will present its complete line of chocolates: the Alfajor Havanna and the Dulce de Leche, the most typical regional flavour from Argentina.
Savary will also introduce a delicatessen line under the “˜Food for Wine’ concept, designed to satisfy even the most demanding international market of gourmet clients.
Produced with raw materials collected at the foot of the Andes Mountains, the delicatessen products offer “a perfect marriage” when paired with its most representative wines, Savary said.
Savary will be present at the TFWA World Exhibition next month (Argentina for the World – Stand number: Mediterranean Village N9)