GERMANY. Cartier has unveiled a boutique at Frankfurt Airport in partnership with Wempe Jewelers.
The 145 sq m store in Terminal B showcases the Maison’s full range of products in a lavishly designed space.
The opening marks the French luxury house’s first full-line boutique in a German airport as it continues to expand its presence in European travel hubs.
One of Europe’s busiest gateways, Frankfurt Airport’s passenger volumes in the third quarter of 2023 reached 86% of pre-pandemic 2019 levels.
The boutique reflects Cartier’s commitment to elevate the airport retail experience with the store design taking inspiration from Frankfurt’s status as one of the leading travel hubs.
The shop front features champagne gold waves, inviting travellers into an open space adorned with a custom chandelier hanging from the textured patina ceiling and Cartier’s signature feature wall.
The wall is cast in French Casamance wallpaper and illustrates the famed panther roaming from Frankfurt to popular German landmarks. The panther travels through the city’s iron bridge, makes its way to a medieval old house in Frankfurt’s Old Town, and pays a visit to Berlin’s television tower and the Cologne cathedral.
The house’s jewellery and timepiece collections are showcased in the space, as well as accessories such as leathergoods, fragrances and gifts.
The boutique also houses a private salon for travellers to relax while discovering the Maison’s luxury offers.
Cartier Global Travel Retail Director Virginie Martignac said: “Located at the heart of Europe, this new boutique is an exciting step towards our strategic presence on the continent.
“Historically an important city acting as a key entrepot for commerce into Germany, Frankfurt remains today a dynamic financial and cultural center, which serves as the perfect backdrop to our expansion of the Cartier universe.
“Being the largest airport in Germany, Frankfurt Airport is a valuable partner to the Maison. Our mission is to bring our elegant savoir-faire, creativity, and luxury shopping experience to travellers from across the world.”
Wempe Jewelers Managing Director Kim-Eva Wempe added: “This partnership reflects our shared commitment to quality, elegance and timeless beauty. We offer our customers the opportunity to immerse in the unique world of Cartier and discover the impressive selection of exquisite jewellery and watches.
“We are proud to continue our collaboration by opening the first full-line boutique in a German airport and offering passengers at Frankfurt Airport an unparalleled shopping experience.”
Fraport General Representative for Trading and Rental Management Karl-Heinz Dietrich said: “We have a long-standing and trusting partnership with the jeweller Wempe. We are therefore very pleased to be able to celebrate this important milestone together in the further development of our luxury offering for our discerning guests at Frankfurt Airport.
“We would particularly like to highlight the excellent collaboration with Cartier and Wempe. Their holistic approach to all processes and subject areas will guarantee the success story of the newly opened Cartier boutique.” ✈
