SOUTH KOREA. Shinsegae Duty Free has unveiled its pioneering advanced wireless transparent advertising display using Organic Light Emitting Diode (OLED) technology at Incheon International Airport.
The innovative display technology is the first in travel retail, according to the retailer.
The installation includes several LG Electronics 55-inch transparent OLED displays across seven key areas at the airport, including terminals 1 and 2 and boarding buildings.
This new advertising technology leverages LG Display’s groundbreaking transparent OLED technology, which recently won top awards at CES 2024, the world’s largest home appliance and IT exhibition.
Designed to enhance the visual experience, the displays feature self-luminous pixels that deliver high contrast ratios and vibrant colour reproduction, creating dramatic visual effects by overlaying real and video content.
This unique technology improves the retail environment, allowing multi-layered configurations that bring products to life with text animation and 3D modelling, creating an immersive visual experience.
Aside from providing better advertising visuals, the latest innovation enhances information delivery, displaying various information forms, such as images, in a clear and engaging manner. This serves as a solution to the readability issues associated with printed materials for duty-free information at airports.
In addition to improving information dissemination, it also blends seamlessly with the store’s interior, even when the display is not actively used.
The transparent OLED technology offers a clean screen when viewing the electronic panel’s background, ensuring the displays do not disrupt the store’s aesthetic when not in use.
Shinsegae’s global retail tech arm Shinsegae I&C has specifically designed and manufactured the transparent OLED displays for its Incheon Airport store, considering its unique characteristics.
Shinsegae Duty Free previously showcased the technology at the Nam June Paik exhibition last year.
Building on this success, the travel retailer plans to develop and introduce unique digital content tailored to maximise the potential of these wireless transparent displays.
A Shinsegae Duty Free spokesperson said: “By integrating transparent OLED displays with innovative content and marketing activities, we aim to offer an unparalleled visual experience and create a distinctive customer experience.
“We expect this new technology to attract significant attention from both domestic and international tourists, showcasing the unique effects and content only possible with wireless transparent displays.” ✈
