SOUTH KOREA. Shinesegae Duty Free has partnered with talent agency and influencer management giant Gushcloud to launch the first-ever Asean Live Commerce Festival. The event is experimenting with a first-of-its kind live commerce platform that allows viewers from the target countries to purchase products.
The six-week collaboration campaign to bring Korean beauty, culture and fashion products simultaneously to five different countries through the K-Vanity live commerce channel/brand on the online marketplace Shopee.
The Asean Live Commerce Festival is being livstreamed by five leading Southeast Asia influencers, who will be broadcasting to Indonesia, Taiwan, Philippines, Singapore and Vietnam, respectively. The influencers are Atom from Taiwan, Bung Korea (Indonesia), Jeanette (Singapore), Jang Hongan (Vietnam) and Jessica Lee from the Philippines.
[Click on the image to view the promotional video]
