Shinsegae Duty Free posts -51.4% fall in Q4 sales but profits rise

SOUTH KOREA. Shinsegae Duty Free, the Republic’s third-largest travel retailer, posted a -51.4% fall in net sales* year-on-year for the fourth quarter ended 31 December to KRW4,841 billion (US$362,986,070).

But operating profit want from a thumping KRW263 billion (US$192.3 million) loss in Q42022 to a profit of KRW89 billion (US$66.7 million) this time around.

Shinsegae Duty Free’s sales at Incheon International Airport are picking up steadily, boosted by rebounding passenger traffic, phased store openings under the new contract and innovative promotional activities such as this Byredo pop-up

Sales at downtown stores, heavily affected by the well-documented changes to the daigou structure, fell -59%. However, airport shops posted a +10% rise in sales in line with rising passenger volumes and store openings under the new contract.

Line one in each column indicates net sales, line two operating profit. Click on image to expand.

Encouragingly, airport passenger traffic reached 91% of pre-pandemic 2019 levels in Q4, up from 87% in Q3, 74% in Q2 and just 62% in Q1.

For the full year, net sales fell -44.3% to KRW19,165 billion (US$1.4 billion) but operating profit shot up by KRW813 billion to KRW86.6 billion (US$59.6 million). ✈

* Gross sales means total sales amount printed on customer receipts. Net sales means gross sales – consignment sales + sales commission, recorded on fiscal reports.

 

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