Shiseido Travel Retail and DFS host exclusive Clé de Peau Beauté event

Shiseido Travel Retail has partnered with DFS Group to host an exclusive Clé de Peau Beauté event for top-tier members of the travel retailer’s LOYAL T global luxury rewards programme.

The event, which took place on 29 April at T Galleria by DFS in Hong Kong, Canton Road, offered VIPs from LOYAL T’s highest tier of memberships – Prestige and Diamond – the opportunity to experience the luminary La Crème and Synactif by Clé de Peau Beauté.

Guests were treated to Champagne and beauty treatments during the exclusive two-hour session

During a two-hour session, guests were introduced to Shiseido Group’s most premium prestige skincare brand, Clé de Peau Beauté, and received treatments from the team of Personal Beauty Specialists.

A highlight of the event was a live digital painting illustrated by French artist Bertrand de Miollis, who specially created a one-of-a-kind artwork built on his interpretation of the Clé de Peau Beauté brand, inspired by the theme of ‘Radiance Becomes You’.

Guests were invited to have their digital portraits created live on-site by Bertrand, with the completed artwork later sent to them via email or shared on social media.

Bertrand de Miollis founded Story Painting in 2003, combining live painting and digital technologies to create delicate and personalised works of art for clients
‘Radiance Becomes You’ was the theme behind de Miollis’ digital painting showcase

Shiseido Travel Retail President Philippe Lesné said: “Clé de Peau Beauté products combine Japan’s refined aesthetic sense and cutting-edge science with modern French elegance, and what better way to showcase this than through such luxurious one-on-one sessions with the brand’s top customers? Bertrand de Miollis brilliantly captured the brand’s story with the unique Clé de Peau Beauté-inspired artwork.

Together with our very own team of Personal Beauty Specialists sharing their sophisticated knowledge of the new products, skincare techniques and treatments, I believe guests were able to indulge in the ultimate expression of Clé de Peau Beauté.”

DFS Group Vice President Cosmetics and Fragrance Christophe Marque commented: “This Clé de Peau Beauté event perfectly aligned with DFS’ mission to create unique and luxurious experiences for global travellers. We are thrilled that through our strong partnership with Shiseido Group, our most loyal customers would now gain privileged access and previews to latest trends and new product information. The live digital portraits created by Bertrand de Miollis added a particularly engaging and experiential element, providing guests with a customised souvenir to remind them of the event.”

The April LOYAL T events build on the strong partnership between DFS Group and Clé de Peau Beauté

Since 2014, DFS has increased the number of Clé de Peau Beauté counters in stores worldwide by +65%. In 2015, DFS Hong Kong International Airport was chosen as the first airport in the world to offer travellers Synactif, Clé de Peau Beauté’s premiere detoxifying skincare line.

La Crème, Clé de Peau Beauté’s multi-benefit cream, has been updated with the brand’s Illuminating Complex EX, which claims to visibly firm and tighten skin while also brightening and addressing the appearance of wrinkles, texture and pores for a youthful and radiant look. Formulated with precious silk and pearl elements, La Crème is said to help moisturise and retexturise skin while reducing the appearance of damage caused by environmental stress.

Synactif, Clé de Peau Beauté’s detoxifying skincare line, is based on the idea that the key to beauty lies in the skin’s lymphatic channels. Synactif’s key ingredient MACC is said to optimise skin’s ability to eliminate unwanted substances, resulting in skin that glows with an ”inner radiance”.

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