Shiseido TR names Fran Law as Vice President, Commercial and Business Development, Asia Pacific

Law’s leadership and strategic vision will help the company drive its recovery and growth trajectory in Asia Pacific

Shiseido Travel Retail (STR) has appointed Fran Law as Vice President, Commercial and Business Development, Travel Retail Asia Pacific, effective 1 January.

Law brings over 20 years of experience in the beauty industry, spanning skincare, makeup and fragrance. She rejoins the company after an 11-year tenure at L’Oréal Group, where she most recently served as General Manager for L’Oréal Dermatological Beauty and Professional Products Division in Travel Retail Asia Pacific.

Prior to her time at L’Oréal, Law held marketing and brand management roles at Amorepacific, Kao and Shiseido Hong Kong, focusing on prestige fragrances.

With a proven ability to align global brand strategies with local market insights, Law’s appointment will drive sustainable growth and foster high-performing, collaborative teams.

Based in Singapore, Law will lead STR’s commercial and business development strategy in Asia Pacific, a region critical to the company’s growth.

Her focus will be on strengthening the performance of STR’s prestige beauty brands and expanding market share. She will also enhance partnerships with key stakeholders to deliver value across the channel.

Shiseido Travel Retail President and CEO Philippe Lesné commented: “Fran’s expertise across beauty categories and markets makes her the ideal leader to elevate our prestige brands in Travel Retail Asia Pacific. Her passion for innovation, coupled with her ability to inspire teams and connect global strategies with regional insights, makes her a valuable addition to our leadership team.

“We are excited to have her lead our Asia Pacific business as we continue to set new benchmarks in travel retail and bring beauty innovations that inspire and delight travellers worldwide.” ✈

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