UK/BELGIUM. Sim Local is to expand its standalone store retail footprint beyond the UK and Ireland with a new opening at Brussels Airport.
The largest seller of SIM cards in the UK travel market, Sim Local said it has made the move to serve the substantial number of international travellers that pass through the Belgian capital, as passenger restrictions lift.
As reported, the retailer recently opened a new store airside in Heathrow Airport T5, the first in a series of stores that Sim Local said it expects to open during the remainder of 2021.
Sim Local’s retail business model is to provide a choice of SIM cards and connectivity options to international travellers looking to stay seamlessly connected while abroad, without incurring additional roaming charges.
The store at Brussels Airport will also sell accessories from brands including Skross and PanzerGlass.
Sim Local Chief Trading Officer Ian Rankin said: “This is a fantastic milestone for Sim Local and a great opportunity to continue to build our brand across Europe. We are looking forward to the imminent reopening of travel and are delighted to be working with Brussels Airport to serve their passengers. This store will further strengthen our retail presence at key airports across the globe.”
Brussels Airport Retail Manager Frédérique Ringoot said: “We are thrilled to welcome Sim Local to Brussels Airport. We believe that extending our retail offering to include their local SIM cards will be much appreciated by returning international travellers looking to stay seamlessly connected whilst visiting Belgium.”
Sim Local now has points of sale at over 150 locations worldwide, including trading via retailers WHSmith and InMotion. It now operates five stores at Heathrow and has vending machines located across airports globally.
