AUSTRALIA. Brooki Bakehouse will make its travel retail debut with a pop-up store opening at Brisbane Airport Domestic Terminal tomorrow (20 September).
The Brisbane-based brand has a 4 million global social media following and has surged in popularity thanks to its signature cookies and brownies.
Brooki Bakehouse Founder Brooke Bellamy said: “So many of our customers would come and say, ‘Oh I’m on my way to the airport so I’m dropping in to buy a gift before flying,’ so it makes sense for our next location to be at the airport so that people can just grab and go.”
The store is located near gate 25 in the Domestic Terminal, where around 50,000 passengers pass through each day during the school holidays.
Brisbane Airport Head of Commercial Property Development Toby Innes said: “Brisbane Airport is delighted to be the first location for the expansion of the Brooki Bakehouse brand.
“We know there’ll be kilograms of Brooki delights boarding flights to the more than 60 places across Australia connected to Brisbane Airport and dozens of locations around the world. It is another case of our airport proudly showcasing the very best of what Queensland has to offer and creating jobs through this powerhouse local brand.”
Q&A
Brooki Bakehouse Founder Brooke Bellamy discusses the brand’s rise to global success. She also shares details about the upcoming Brisbane Airport store and what’s next for Brooki.
How popular is Brooki globally right now?
We have 4 million followers on social media. We ship across Australia, the United States, New Zealand, across Asia to Malaysia, Singapore, Hong Kong and Japan, and then the cookbook is also shipping worldwide. It has become a best-seller within 24 hours in Australia, and it’s also hit the top-100 list in the US on Amazon.
The store is not the only project you have on the go is it?
Very crazy. So we open on Friday here at Brisbane Airport, and my baby due date is the following Friday. So I’m just hoping that nothing happens out of line, but if it does, we’ll cross that bridge when we come to it. But yes, baby on the way, opening our second store and also my cookbook is four weeks away as well. So it’s a very big year.
What will the Brisbane Airport store offer travellers?
We’ve got all of our best-selling flavours that we already ship around the country, but you can get them made fresh on the day. We’ll have all of our brownies, which in some flavours are starting to outsell cookies. We’ll have cupcakes and then all of our merchandise as well. We sell a lot of merchandise because people love the brand and then want to bake from home, which is perfectly timed with the cookbook coming out.
What’s the secret to the success of Brooki?
People just love following the journey with me. We started out with this tiny little bakery with 41sq m. It was only me working by myself. I would always work 15 or 16 hours a day and just kept going until it became popular.
So by sharing behind the scenes of what that looks like, you’re the one that’s vacuuming and mopping the floors, doing social media, responding to emails, designing the packaging and designing the logo. There’s so much that goes into it, for people to see behind the scenes, by taking them on the journey, they just want to be a part of it. 
The future is nowThis article forms part of an ongoing series by The Moodie Davitt Report dedicated to Future BNE, a programme which as reported, includes over 150 projects and ranks as the biggest development in Brisbane Airport’s history. Future BNE will upgrade both the Domestic and International terminals and continue the development of a new Terminal 3 precinct as both Brisbane and Queensland look forward to hosting the 2032 Summer Olympics and Paralympics. In a unique eight-year editorial programme, we will track the development right through to the Games themselves. The Moodie Davitt Report Founder & Chairman Martin Moodie visited Brisbane Airport recently to kick-start the series by reporting on the new ten-year partnership between Lotte Duty Free and Brisbane Airport Corporation. You can read that story here. Look out for more coverage of the ongoing developments coming soon. |
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