FRANCE. Rémy Cointreau has announced the appointment of Essential Communications PR & Media Consultants.
The specialist public relations consultancy will liaise with the travel retail trade magazines, online news services and sector press on behalf of Rémy Cointreau’s flagship brand Rémy Martin and both their premium champagne houses, Charles Heidsieck and Piper Heidsieck.
Rémy Martin is the leading brand (by value and volume) in the global travel retail Cognac category, a market worth US$595 million in 2002 according to Generation DataBank. Rémy Martin VSOP is the premier Cognac line in duty free worldwide with Rémy Martin XO Special in second place.
Piper Heidsieck and the slightly more exclusive Charles Heidsieck both feature in the top ten Champagne brands in duty free sales worldwide. Indeed, four of their cuvées are included in the dozen most sought-after Champagnes purchased by international travellers.
The group said it will reveal some exciting plans for the Rémy Martin, Charles Heidsieck and Piper Heidsieck product lines in the coming months.
Rémy Cointreau global duty free director Peter Sant commented: “Essential will help Rémy Martin, Charles Heidsieck and Piper Heidsieck to reinforce their position as world leaders in duty free. These may be companies with a heritage dating back hundreds of years but they are also dynamic brands with a modern focus and innovations in store. Those who appreciate excellence can look forward to some very interesting developments.”
Contacts for further information: at Essential Communications, email Kate Appleton at k.appleton@tesco.net; at CLS Rémy Cointreau email Tim Banks at: tim.banks@remy-cointreau.com; and at Charles Heidsieck/Piper Heidsieck email Alexandra Rendall at alexandra.rendall@remy-cointreau.com
