UK. Leading food & beverage specialist SSP has introduced healthy Asian food brand YamYamToGo to London Luton Airport. The outlet is located before security, and designed for travellers who want to grab a quick snack before they fly.
SSP said: “This unique concept combines taste with speed. Each dish is prepared with quality ingredients offering an authentic Asian flavour and served in attractive ‘food cartons’ or traditional Chinese bowls. For the daring there are chopsticks, but forks are also provided for those who prefer a more familiar way of eating.”
Passengers choose from a selection of main dishes accompanied by a choice of rice or noodles and their choice is then heated on-site. There is no deep fat frying, underlying YamYamToGo’s healthy credentials, said SSP.
The menu features Chinese, Indonesian and Thai classics from Chicken Chow Mein, Special Fried Rice, Thai Chicken Curry, Beef Rendang to Pad Thai. Side dishes include Chicken Satay, Malaysian Meat Balls and Prawn Crackers. All dishes are prominently displayed to make it as easy as possible for the customer to make their selection and then to pay in the minimum time.
SSP UK, France and Benelux CEO Nick Inkster said: “The beauty of this concept is that it marries all the ingredients that today’s customer looks for in a time pressured environment such as an airport: freshness, quality and efficiency. YamYamToGo will provide all this with something a little different to London Luton’s passengers.”
Martyn Lloyd, Commercial Director of London Luton Airport added: “As the first UK airport to open a YamYamToGo oriental fast food outlet, we are extremely pleased with the innovative product and store design as well as the efficient service it provides to passengers. The product blends well within the current offering to customers, ensuring there is something for all tastes, for people on the move, or for those with limited time.”
Originally established in the Netherlands, YamYamToGo was created in 2002. The first YamYamToGo store was launched in 2003 at The Hague Central Station. London Luton Airport is the second opening in the UK after London’s flagship store on Fetter Lane, London.
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