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The TravelWise campaign will draw attention to a number of value deals for travellers at Hong Kong International Airport |
HONG KONG. SSP’s Hong Kong subsidiary Select Service Partner Hong Kong has introduced the food and beverage operator’s TravelWise promotional campaign to its 28 outlets at Hong Kong International Airport (HKIA). The campaign, with its distinctive yellow logo and livery, is designed to inform customers of the value-for-money deals on offer, and to generate a more positive perception of the prices available in bars and restaurants in travel environments.
HKIA is the second Asian airport in which SSP has deployed the TravelWise campaign, following its earlier introduction at Shanghai Pudong. Worldwide the campaign is running in 120 locations at 100 airports and 50 rail stations in 18 countries. SSP claims TravelWise is “the first ever cross-brand consumer value campaign in the food travel sector”.
The company added: “The essence of the campaign is to offer customers genuine and compelling reasons to enjoy the real value food and drinks at real value prices at airports.”
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About SSP
SSP operates in more than 140 airports and 250 rail stations in over 30 countries. Its portfolio of international, national, local, speciality and new breakthrough food and beverage brands includes its own national and international brands.
In Hong Kong SSPHK has been present at HKIA for more than ten years and is now the major provider of food & beverage services to HKIA. It manages a wide span of F&B brands at HKIA including Hereford Beefstouw Steak House, Grappa’s Bar & Restaurant, Famous Famiglia, Heineken Bar, Popeyes Chicken & Biscuits, Millie’s Cookies, Caffe Ritazza, Green Cottage Vietnamese Restaurant, etc.
For more information, please visit www.foodtravelexperts.com.
