Starboard Group renews strong commitment to Seatrade Cruise Global retail sessions

INTERNATIONAL. Starboard Group has committed its support to the retail sessions at Seatrade Cruise Global 2026 as a Platinum Partner.

The Retail Days – a series of conference sessions dedicated to retail at sea – take place at Miami Beach Convention Center on 14-15 April, co-organised by The Moodie Davitt Report. Seatrade Cruise Global is the premier annual gathering of the cruise industry worldwide and runs from 13-16 April.

This is the third year of retail-related programming across multiple sessions at Seatrade Cruise Global, with previous events in 2024 and 2025 well attended by cruiselines, concessionaires and brand owners. Starboard has been a Platinum Partner each year to date.

The attention to onboard retail reflects the importance of the channel to cruiseline revenues and its role in enhancing the guest experience.

Starboard Group President & CEO Lisa Bauer said, “Onboard retail continues to evolve as a powerful contributor to both cruise line revenue and the overall guest experience. As Starboard expands its global footprint across more than 90 ships and 15 cruise line partners, we remain focused on delivering innovative, guest-centric retail programmes that reflect how today’s travellers want to shop at sea.

“We’re proud to return as a Platinum Partner at Seatrade Cruise Global and to support a dedicated retail platform that brings our industry together to share ideas, spark collaboration and help shape what’s next for cruise retail.” 🛳️

*More news on partnership support for the retail sessions at Seatrade Cruise Global will follow shortly.

Starboard Group President & CEO Lisa Bauer took part in a panel session at the April 2025 event, which also featured Harding+ CEO Chris Matthews (centre) and MSC Cruises SVP Onboard Revenue Stefano Menegotto (right)
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