USA/INTERNATIONAL. Leading cruise retailer Starboard is introducing a new initiative, Curators of Style, tailored for guests onboard partner cruiseline Celebrity Cruises.
The concept aims to “ignite inspiration and guide Celebrity’s guests on their personal journeys of self-expression through their wardrobe choices and the lifestyle they relish”.
The Curators of Style are a diverse group of brand founders, tastemakers and thought leaders whose presence aims to enhance the onboard experience through their perspectives, curated selections and contributions.
The roster of expert guests can expect to engage with and learn from includes:
*What Goes Around Comes Around Co-Founder and CEO Seth Weisser
*Organic Tagua Jewelry Founder and Creative Director Soraya Cedeno
*Coradorables CEO and Founder Cora Spearman
*Mary Frances CEO and Founder Mary Frances Schaffer
*Citizen Brand Ambassador Jack Forster
*Diageo Senior Master of Whisky Marcy Rudershausen
*Patrón Brand Ambassador Zak Doy
Immersive in-store activations – including one-to-one interactions with the Curators – and captured content is showcased across various platforms including the Celebrity Cruises website, onboard signage and stateroom television programming. This, said Starboard, will enable guests to “explore their own sense of style and reflect different aspects of their personality and mood through wardrobe and home entertaining”.
Starboard President and CEO Lisa Bauer said: “Celebrity’s guests enjoy the elevated design and personalised lifestyle experience the brand offers across their fleet; and now with our Curators of Style, we will further enrich their cruise vacation with inspiring relatable stories as they explore their journeys of self-expression through exciting fashion and lifestyle choices.” ✈
*More to follow.
