Stoli Group’s elit vodka and Palladium Hotel Group’s Ushuaïa Ibiza Beach Hotel have partnered for the third year to create a limited edition. The Ushuaïa Ibiza Beach Hotel 2017 edition is launching this month in travel retail exclusively with Dufry.
The limited edition is available at Barcelona and Ibiza airports and the launch will be supported by specific brand activations in Ibiza Airport, starting in July.
elit and Ushuaïa Ibiza Beach Hotel said the bottle marks both companies’ commitment to delivering outstanding products and service.
Ushuaïa Ibiza Beach Hotel 2017 edition, modeled after elit vodka’s freeze-filtration process, comes in a frosted version of the elit bottle, gradually fading out into a see-through shade of silver at the base. The Ushuaïa logo is engraved in translucent red ink and the text is printed in semi-transparent metallic silver.
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elit Global Marketing Manager Piet-Hein Schnellen said: “With the success of our partnership in the previous years, we’ve set the bar quite high. However, with the distinguished new bottle design, we’re expecting the 2017 sequel to reach even more shelves and glasses. We cannot wait to toast Ushuaïa’s summer visitors while enjoying the world’s best music and party scene.”
Palladium Hotel Group Brand Ambassador and PR & Sponsorship Manager Danny Gómez Korf added: “The elit ultra-luxury vodka bottles have stood out on every VIP table in the past couple of years. The distinct sense of style that Ushuaïa and elit have in common really shines through this year’s special edition bottle. With its translucent white writing, the new bottle represents the true essence of the Mediterranean, of Ibiza and its party spirit. We look forward to seeing it in the hands of all revelers this season.”
The Ushuaïa Ibiza Beach Hotel 2017 edition is also available in domestic markets and at Ushuaïa Ibiza Beach Hotel. Within the hotel itself, the limited-edition bottle will be promoted through audiovisual support, including video walls at the reception area, photo images on totems and in elevators, in-room TV channels and TV screens behind the various bars. Guests of the VIP area will be able to order the special bottle from the restaurant drinks menus.
