Leading luggage company Samsonite has unveiled its new high-performance hard-shell luggage range, Proxis. The collection comes in four sizes and colours. It will launch in Europe and Asia on 16 July, along with the company’s new ‘Samsonite WeCare’ service plan.
The new range features the brand’s exclusive Roxkin material, which is lightweight, resilient and easily bounces back into shape on impact. The shock-resistant material is completely recyclable and is an industry-first innovation in the luggage market, says the brand.
The Proxis range features ultralight technology, a USB charging port, hidden expandability, a recessed three-digit TSA Lock, smooth rolling double wheels and a double tube pull handle. Customers can also personalise their Proxis suitcases with up to three initials.
The Proxis range will be launched alongside the company’s new global service plan called Samsonite WeCare. The plan offers first-class assistance and a multitude of benefits during the warranty period, as part of the group’s sustainability programme. Customers can recycle and repurpose their used Proxis suitcases at the end of life and receive a -10% discount voucher for their next purchase.
“To deliver on our commitment to a sustainable future, our experienced innovation teams across Europe are always pushing the boundaries,” said Samsonite International CEO and Executive Director Kyle Gendreau. “The result is Roxkin, a proprietary material, that truly creates — as its name indicates — a protective skin that is as strong as a rock and as thin and lightweight as skin.
“The Roxkin material is completely recyclable. We are proud to launch Proxis together with Samsonite WeCare, a new global service plan, offering extra warranty benefits and the opportunity to recycle or repurpose your Proxis suitcase after five years of usage.”
Samsonite Asia Pacific President Subrata Dutta commented, “Among Samsonite’s core principles is offering innovative solutions for the travellers. The latest Proxis range is designed just for that – impressively strong with the Roxkin material, while also offering lightness, functionality and striking design.”
