SINGAPORE: Travel retail specialist agency (and Moodie Davitt Virtual Travel Retail Expo Virtual Stand and Experience Partner) Filtr and integrated creative agency Qingwa have teamed up to form a powerful 55-person global agency network.
The new network operates from Singapore, Hong Kong, Paris and London, uniting a wealth of expertise in design, production, marketing, PR, digital and communications for clients in a variety of global consumer channels.
Both companies will operate in parallel during the first phase of integration. Qingwa Singapore will move into Filtr’s new offices, with plans for a complete integrated restructure to be announced at a later date.
Both Filtr and Qingwa believe the merger will elevate their joint capacities, expand their geographic reach and enhance their services.
Melanie Viquel, Olivier Grometto, Alex Cook, Nick Sutton, Keanai Seang, and Lucy Hillyard are appointed to the new organisation’s Board of Directors. Grometto, Cook and Hillyard will lead the Singapore division, Viquel in Hong Kong, Sutton in London and Seang in Paris.
“As a global family with Asian roots, fuelled by creativity and hard work, we are excited to join forces with Filtr and its partners, who share similar origins and values,” commented Qingwa Group Co-Owners Melanie Viquel and Olivier Grometto.
“This merge increases our service range, our geographic reach and our digital capabilities. It also brings together an amazing pool of designers, story-tellers, and wonder makers.
“We believe that becoming a more integrated business partner increases the value proposition to our clients and look forward to this new chapter in our collaboration.”
Filtr Co-Owners Alex Cook and Nick Sutton said, “In the midst of a year that will be memorable for all the wrong reasons, this moment marks a hugely positive step for Filtr and Qingwa. Right from the commencement of our discussions with Melanie and Olivier, which began long before the rise of COVID-19, the two entities clicked.
“We are on the same wavelength, our values and ambitions are aligned, and we all believe we are stronger together. The creation of a truly international team comprising 11 nationalities and spanning four locations allows us to draw on a huge pool of talent, skills and experience in our quest to deliver unforgettable experiences and tell captivating stories.”
