Swarovski shimmers with new concept store at Hong Kong International Airport

Swarovski enhances the jewellery offer at Hong Kong International Airport with a new design and concept

HONG KONG, CHINA. Austrian crystal and jewellery house Swarovski has teamed up with Lagardère Travel Retail to unveil its latest concept store at Hong Kong International Airport. The store in Departures South, Level 7, officially opened on 1 May.

The striking retail space is dressed in blue tones, the brand’s new signature brand hues, evoking what the house describes as “a sense of joyful wonder and a candy-like dreamscape”. It showcases a range of crystal lifestyle pieces – jewellery, watches, figurines and accessories.

The new boutique offers the brand’s complete jewellery and accessories ranges

The store design includes metallic finishes and fluted glass that combine with chrome and silk touches.

To reflect the brand’s new visual identity, highlighted by Swarovski’s signature swan emblem, a sensorial retail space welcomes guests as they explore the pieces.

The space also features octagons adorning the walls to display products and patterns. The use of gross-grain silks and velvets add to the experience.

The brand also features signature display boxes that bring Swarovski’s latest stores to life. Each store is represented by a combination of five colours –  white, pink, green, blue, and yellow –that are, in turn, inspired by the prism-like result of light shining through crystal. ✈


Food & Beverage The Magazine eZine