TÜRKIYE. Swarovski has partnered with Unifree Duty Free and Gebr. Heinemann to open a pop-up boutique at Istanbul Airport for the holiday season.
The boutique is fitted with the brand’s WonderLux retail concept in a vibrant yellow – one of Swarovski’s house colours – designed to complement the shimmering beauty of crystal and offer a joyful customer experience to travellers in search of gifts.
The pop-up is a six-month installation created in partnership with Unifree Duty Free and Gebr. Heinemann created to enhance Swarovski’s travel retail offering with a luxurious and immersive shopping experience within Istanbul Airport’s high-traffic environment.
Travellers can explore a range of crystal pieces alongside a selection of Swarovski eyewear made in collaboration with EssilorLuxottica.
Alongside the brand’s jewellery collections, including the popular Millenia and Matrix families, the boutique features a selection of home décor items, watches, and accessories.
Swarovski Head of Global Travel Retail Andreea Marginean said: “What truly unites Swarovski, Unifree Duty Free and Gebr. Heinemann is our passion for retail and our commitment to customer-centricity.
“Our goal is to deliver an exceptional experience for every customer. With this pop-up, travellers are welcomed into an exclusive space that blends our brand’s identity seamlessly with the distinctive character of Istanbul Airport.
“They can explore a wide selection of Swarovski jewellery and sunglasses, enjoy the opportunity to try on pieces, discover styling possibilities, and encounter memorable surprises along the way. As one unified team, we have crafted an elevated experience in the impressive Istanbul Airport.”
EssilorLuxottica Global Head of Marketing Travel Retail Andrea Testaverde commented: “EssilorLuxottica is thrilled to enhance the Swarovski pop-up at Istanbul Airport, offering travellers a unique and luxurious cross-category experience. By introducing eyewear to this exclusive setting, we are allowing consumers to explore the allure of Swarovski through an expanded lens.”
Unifree Duty Free Chief Commercial Officer Ceren Tonguç said: ‘’At Unifree Duty Free, our goal is to provide our passengers with a diverse range of shopping options and elevate their overall experience. In this spirit, we are excited to partner with Swarovski to present a vibrant pop-up boutique featuring an exclusive collection. We invite our passengers to explore a stunning selection of Swarovski jewellery, along with the eyewear collection created in collaboration with EssilorLuxottica.”
Gebr. Heinemann Director Purchasing Fashion, Accessories, Watches, and Jewelry Jan Richter added: “We want to offer travellers unforgettable experiences.
“With the new pop-up, they can now immerse themselves in the luminous world of Swarovski, where they will find both unique pieces and great services.
“We are very proud that we have been able to make the traveller’s journey through Istanbul Airport even more colourful and memorable with this joint project with Swarovski and Unifree Duty Free.
“Swarovski is a long-standing and reliable partner, and it has been shown time and again that such endeavors can only be a realised successfully if we work together.”
Designed by Swarovski Creative Director Giovanna Engelbert, the WonderLux retail concept is being rolled out across the globe as part of Swarovski’s store refurbishment programme.
Each new store is fitted in one of Swarovski’s vibrant house colours, all designed to be a joyfully extravagant space that sparks wonder.
The concept is notable for its octagon showcases adorning the walls in an elegant display of product and pattern, metallic and fluted glass finishes and sensorial gross-grain silk and velvet touches throughout. ✈
