Tairo’s engraving events proved popular with Caribbean consumers
Tairo International has revealed preliminary details of its 2015 Beauty Advisor Seminar. The event will take place from 26-29 September at the Seminole Hard Rock Hotel and Casino in Hollywood, Florida. It is anticipated that around 100 participants, including Beauty Advisors and buyers from the Caribbean and Mexican markets, will attend.
The Seminar will include presentations about the new Fall 2015 and Spring 2016 initiatives, in addition to a varied social programme.
In other news, Tairo has once again held a number of engraving events in the Caribbean, in partnership with selected retail clients. Late last year and in early 2015, the distributor offered customers at John Bull Nassau and Penha Curacao the opportunity to purchase a personalised fragrance.
The stores advertised the events through Facebook, newspaper ads and local radio stations. The engraving events proved very popular, with many customers buying several fragrances to customise with a personal message.
“Tairo will continue to partner with clients for future holidays and events this year, as [engraving creates] the perfect gift and helps drive sales in-store,” the company commented.