TAIWAN. Tasa Meng has introduced outposts for leading beauty brands Bobbi Brown and Kiehl’s to Taiwan Taoyuan International Airport’s Terminal 2 Area D this month, following landmark boutique openings for Victoria’s Secret and Tom Ford in the same zone.
Bobbi Brown and Kiehl’s launched on 8 February in outposts of 15sq m each, in a zone featuring leading cosmetics brands.
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The Bobbi Brown and Kiehl’s outposts bring fresh faces to Tasa Meng’s cosmetics area |
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Both brands are growing in popularity in the Taiwanese market and are sought after by mainland Chinese tourists.
Tasa Meng has also completed upgrades to its fashion boutique assortment, with the latest addition a Victoria’s Secret boutique, which opened on 18 January.
The 100sq m store, Taiwan’s first for the brand, has exceeded expectations in its first weeks of operation, the company confirmed.
A 44sq m Tom Ford boutique, also a first for Taiwan, has made a similarly strong start since opening on 1 October 2014. The boutique focuses on accessories, sunglasses and fragrances.
These moves continue Tasa Meng’s policy of improving its store image and services, and creating more choices for customers at Taiwan’s main gateway airport.
A full report on Tasa Meng’s Taoyuan International Airport operations will be published in The Moodie Report March/April Print Edition.
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Off to a strong start: Victoria’s Secret and Tom Ford stores at Taoyuan International T2 |
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