INTERNATIONAL. Rémy Cointreau Global Travel Retail has launched St-Rémy Signature, the latest expression from the French brandy house.
St-Rémy Signature was introduced in Singapore, Dubai and Sri Lanka travel retail locations in November.
The launch was supported by two dynamic activations with Dubai Duty Free at Dubai International Airport and Flemingo Travel Retail at Bandaranaike International Airport in Colombo, Sri Lanka.
The animations took travellers on a multi-sensory journey to discover the new expression which is described as “the brandy for authentic moments of harmony”.
The activations were designed to attract a new generation of brandy lovers and offered personalised experiences inspired by the expression’s tagline that “everyone’s signature is a mark that belongs solely to them”.
A Signature Artisan Bar offered tastings of the new expression. It also invited travellers to craft their own signature drinks at home to discover the different flavour profiles and nuances of St-Rémy Signature.
Created by St-Rémy Master Blender Cécile Roudaut, the St-Rémy Signature experiments with new production processes while honouring the brand’s heritage and smooth profile.
Rémy Cointreau Global Travel Retail CEO Fida Bou Chabke added: “We are delighted to introduce these activations at Dubai International Airport and Colombo Airport in Sri Lanka, inviting a new generation of young brandy enthusiasts to immerse themselves in the world of St-Rémy and savour moments of joy with loved ones.
“With St-Rémy Signature, we aim to kindle travellers’ curiosity, encouraging them to embrace non-conformity and self-expression, mirroring the essence of this unique brandy.
“The animations extend an invitation to travelling clients to craft their own narrative and create a signature experience. We believe that every traveller has a special story, and through this showcase, we aim to inspire moments of self-expression and authentic connection with St-Rémy Signature.”
The St-Rémy Signature Brandy was first matured to deliver spiced oak notes, and matured a second time in traditional cask to round the flavour profile. It offers oak, vanilla, honey and ripe fruit aromas on the nose. On the palate it offers wood and vanilla flavours combined with gingerbread, candied apricots, dates, figs and nuts. ✈
