The Estée Lauder Companies has today announced several key leadership changes across its luxury skincare and haircare portfolios.
Jane Lauder — granddaughter of Estée Lauder and most recently Clinique Global Brand President — has been appointed Vice President Enterprise Marketing and Chief Data Officer. She reports directly to The Estée Lauder Companies Chief Executive Officer Fabrizio Freda.
Jane Lauder has nearly two decades of experience in the beauty industry, which includes more than 17 years at The Estée Lauder Companies. She has been a member of the Board of Directors since July 2009 and was appointed Clinique Global Brand President in April 2014.
Before that, Lauder oversaw the expansion of the Origins, Ojon and Darphin brands. She was instrumental in launching the Plantscription Serum, which is one of Origins’ best-selling products. She also helped grow Ojon into a leader in the high-performance hair category; and increased Darphin’s market share in the high-end pharmacy and professional business.
Michelle Freyre, who was formerly President of Johnson & Johnson Beauty, has joined The Estée Lauder Companies as Clinique Senior Vice President General Manager. She reports to The Estée Lauder Companies Executive Group President John Demsey.
During her 20-year tenure at Johnson & Johnson, Freyre lead the company’s beauty operations in the US and managed the Neutrogena, Clean & Clear, Aveeno and Roc brands.
Ada Lien has been named as Origins Senior Vice President and General Manager, effective 1 July. She joins the company’s Extended Executive Leadership Team and reports to The Estée Lauder Companies Group President Jane Hertzmark Hudis.
In her new role, Lien will oversee and develop Origins’s global position as a high-performance beauty brand. She will drive the brand’s successful online business and push digital-first marketing strategies that leverage its core products and franchises including Dr. Weil Mega Mushroom, GinZing and Plantscription. She will also lead Origins’s sustainability programme, dedicated to creating a 360-degree community for ‘Greening the Planet.’
Lien was most recently La Mer Senior Vice President Global Marketing. In her previous position, she oversaw all La Mer launch strategies with a consumer-centric approach. Through Lien’s leadership, La Mer has grown to become the #1 luxury skincare brand in the world, said the company.
Lesley Crowther has been appointed as La Mer Senior Vice President Global Marketing, replacing Lien. Crowther brings 20 years of experience to La Mer. In this new role, Crowther will leverage her consumer and applied marketing experience to drive creative collaboration across retail, product development and marketing at La Mer.
Crowther is responsible for developing La Mer’s strategic global Product and Consumer Marketing strategy, elevate aspiration and desirability, and deepen consumer devotion to the brand. She will also oversee the development of a regionally relevant consumer marketing strategy, particularly, to accelerate the brand’s success within the Chinese market.
Crowther was most recently La Mer Vice President Consumer Engagement U.K and Ireland. She joined The Estée Lauder Companies in 2003 as an Advertising and Internet Coordinator. An announcement regarding her successor will be made soon.
