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“This exciting venture will enable us to capitalise on the ever-growing Latin American market for proven US brands.“ |
Leon Falic President New Brands Americas |
US/LATIN AMERICA. New Brands Americas, a division of The Falic Group, has struck a joint-venture deal with US-based Iconix Brand Group to distribute the latter’s brands in Latin America.
The joint venture company, Iconix Latin America, will focus on maximising royalty revenue via existing and new licensing agreements for the Iconix portfolio of brands in Mexico, Central America, South America, and the Caribbean, which today number 16. In exchange for US$6 million plus other commitments, New Brands received a 50% interest in the joint venture, which will also have an option to purchase rights to future brands acquired by Iconix.
Neil Cole, Chairman and CEO of Iconix, said: “We are pleased to announce the formation of Iconix Latin America with The Falic Group. The Falic brothers have extensive expertise and contacts in the Latin American market. Having locally based partners with knowledge of the different cultures and markets that comprise this region will significantly accelerate the growth of our brands throughout this territory and help us maximise revenue from our existing licensing base in Latin America. Different from our joint venture in China, Iconix Latin America will be run as a traditional licensing business with near-term revenue opportunity.”
Leon Falic, President of New Brands, added: “This exciting venture will enable us to capitalise on the ever growing Latin American market for proven US brands. Because of recent demographic changes in Latin America, we feel that this a unique opportunity to bring the Iconix brands to a thriving new group of consumers there. We are looking forward to working with Neil and his team at Iconix to maximise each brand.”
Iconix Latin America is the second international joint venture for Iconix. Iconix China, a Hong Kong company formed by Iconix and Novel Fashion Brands Limited, led by Silas Chou and family, was completed in September 2008 to develop the Iconix brands in Greater China.
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About New Brands Americas LLC
New Brands Americas LLC is a member of The Falic Group of companies, which are involved in the retail sale, manufacture and international distribution of luxury goods. The Falic Group owns and operates Duty Free Americas, Inc., the largest duty free retail store operator in the Americas, with over 150 duty free shops located in major international airports and border crossings. The Falic Group also owns the House of Christian Lacroix and several fragrance and cosmetics brands, including Urban Decay, Hard Candy and Animale, and holds the worldwide licence to manufacture and distribute fragrances and cosmetics under the Perry Ellis brand name. Members of The Falic Group serve as international distributors of numerous luxury brands, such as Diageo, Pernod Ricard, Moët Hennessy, Lancôme, Christian Dior, Gucci, Bvlgari, Cartier, Montblanc, Hermes, Ed Hardy, Guess and others.
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About Iconix Brand Group, Inc
Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including Candie’s, Bongo, Badgley Mischka, Joe Boxer, Rampage, Mudd, London Fog, Mossimo, Ocean Pacific, Danskin, Roca Wear, Cannon, Royal Velvet, Fieldcrest, Charisma, Starter and Waverly. The company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the US and around the world.
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