FRANCE. L’Oréal Produits de Luxe International has unveiled a new version of its Flowerbomb women’s fragrance, from design duo Viktor & Rolf. Flowerbomb Eau de Parfum Extrême is available now in the travel retail channel.
The launch dovetails perfectly with the introduction of the Dutch designers’ limited-edition, wedding themed collection for fashion retailer H&M, which promoted a shopping frenzy worldwide when it made its debut in early November.
In addition, the first masculine fragrance from Viktor & Rolf, called Antidote, will be launched in spring next year.
The original Flowerbomb fragrance was inspired by flower petals, according to L’Oréal, whereas the new version represents the very heart of the flower.
The juice is described as a blend of restrained opulence and obsession. It combines sambac jasmine, osmanthus, pure vanilla absolute and benzoin. Like the original, it was created via the three-way efforts of Olivier Polge, Carlos Benaïm and Domitille Bertier.
Both the flacon and the outer packaging are the same shape as the original, for coherence, but sport a different colour scheme: the Extrême bottle is a rich, amethyst-like purple; while the outer carton is a metallic pink, finished with the signature Viktor & Rolf wax-like seal.
Flowerbomb Eau de Parfum Extrême is available as a 50ml spray priced domestically at €90.
MORE STORIES ON L’OREAL/VIKTOR & ROLF
Viktor & Rolf deliver aromatic Antidote – 04/10/06
Oslo Airport delists Viktor & Rolf Flowerbomb fragrance on security fears – 25/04/06
Viktor & Rolf’s Flowerbomb fragrance gets set to explode onto the global scent scene – 08/10/04
Viktor Rolf to make debut for L’Oréal as 2004 launch programme shows no sign of let-up – 10/02/04
