As part of our pioneering information-sharing agreement with leading Chinese consumer platform Globuy, a selection of our stories with key Moodie Davitt brand partners appears on Globuy’s weekly Duty Free News Flash column.
Globuy is owned by Chinese digital travel retail platform TripurX, which has over 1 million followers across two social media platforms. Globuy aims to become ‘the KOL of Chinese travel retail,’ and boasts 1.5 million monthly views for its WeChat social media platform promoting new launches, promotions, special offers and other travel retail-related news.
Globuy is a Preferred Media Partner of the Virtual Travel Retail Expo, which is still open for a 30-day post-expo encore period.
As reported, TripurX has recently signed a renewable one-year contract with China Duty Free Group (CDFG) to enhance the Chinese travel retailer’s online promotion capabilities.
TripurX Tech is also experiencing growing success with its in-house live streaming programme, filmed in the company’s Shanghai studio and featuring a range of popular duty free items, particularly from the beauty category.
Globuy began its latest Duty Free News Flash with a report on Hainan’s booming offshore duty free business. Offshore duty free sales on Hainan island sky-rocketed by +218.2% to CNY10.85 billion (US$1.6 billion) for the period 1 July to 19 October, according to official figures supplied to The Moodie Davitt Report by the Hainan Provincial Bureau of International Economic Development (Hainan IEDB).
Elsewhere in Hainan, Globuy recapped a highly engaging presentation at the Moodie Davitt Virtual Travel Retail Expo Knowledge Hub, which saw Hainan Provincial Bureau of International Economic Development (IEDB) Director General Mr Han Shengjian announce the 2021 China International Consumer Products Expo.
Co-organised by the Chinese Ministry of Commerce and the Hainan Provincial Government, the 2021 China International Consumer Products Expo (7-10 May 2021) will focus solely on the import of consumer products. It is billed as the “ideal gateway” for brands to enter the lucrative Hainan market. The Moodie Davitt Report will work closely with Hainan IEDB to promote the event, which is sure to attract widespread interest from international brands.
Globuy also reported on a new partnership between South Korean beauty giant Amorepacific and leading Chinese travel retailer China Duty Free Group (CDFG). The deal was officially signed through a virtual ceremony on 13 October.
Amorepacific said that the partnership was driven by the high growth potential of China’s domestic travel retail industry, which helped CDFG top global travel retail sales in the first half of 2020.
Globuy continued by sharing our latest brand story on MAC Cosmetics, which appointed K-Pop Idol Lisa Manobal, aka ‘Lisa’, as its new Global Brand Ambassador. Lisa is a member of K-Pop girl band, Blackpink. She is the first K-Pop Idol to be appointed as the global face of MAC’s campaigns and collections.
Globuy also reported on Lotte Duty Free’s introduction of Huabei’s online payment service — provided by Alibaba subsidiary Ant Group — to prepare for the return of Chinese tourists. The retailer is the first to employ Huabei in Korea’s highly competitive ecommerce market.
It also shared breaking news from LVMH Moët Hennessy Louis Vuitton and Tiffany & Co., who after weeks of court action, have struck an updated agreement that will allow the acquisition of the US jeweller to proceed.
This week’s Duty Free News Flash concluded with a report on Lotte Duty Free and Lancôme’s newly-opened Smart Store Concept at the retailer’s main downtown store in Myeongdong, Seoul, in South Korea. According to the partners, the 520 sqm store ‘puts digital at the service of travellers’. It offers Lancôme’s skincare and makeup products along with a suite of contactless digital elements which include augmented reality and artificial intelligence.
