The Moodies 2022 winners revealed: Celebrating the best in airport & travel retail digital, social media & marketing

INTERNATIONAL. The Moodie Davitt Report is proud to reveal the winners of The Moodies 2022 – the ninth edition of the prestigious annual awards that spotlight digital, social media and marketing excellence across the travel retail, airport and other travel-related sectors.

The winners were drawn from a high-class shortlist across 22 hotly-contested categories, generated via a mix of self-nomination or nomination by independent parties.

The Moodie Davitt Report Director of Development & Innovation Matt Willey said: “This year, we have received a wonderful array of nominations from businesses that have skilfully navigated through the tail-end of COVID restrictions and into a period of rapid revival, delivering campaigns and executions of impressive ambition, scale and complexity.

“It has been a privilege for the judging panel to study the huge and diverse range of nomination material, which has meant some long and difficult deliberations to decide the winners.

“The entries underline the vibrancy of the broader travel retail ecosystem as a means of engaging the consumer through brilliant digital adoption and execution. This culture of innovation, clearly heightened during the pandemic, lends weight to hopes of a super-charged recovery in the next chapter of the travel retail evolution.”

The Moodies 2022 – Winners List


Best Use of TikTok

  • 01: Winner Retailer: Dubai Duty Free

  • 02: Winner Brand: L’Oréal Travel Retail Asia Pacific – Yves Saint Laurent, Pure Shots Eye


Best Use of WeChat:

  • 01: Winner: Diageo – Whisky E-Boutique on Shenzhen Duty Free


Best Video Series

  • 01: Winner: Unison Consulting Program – Chicago O’Hare, Chicago Department of Aviation


Best Short Clip Video

  • 01: Winner Retailer: Lagardère Travel Retail – The Human Journey

  • 02: Winner Brand: L’Oréal Travel Retail Asia Pacific – Atelier Christmas Celebrity


Best Web Microsite

  • 01: Winner Retailer: Lotte Duty Free – Sogong 1st Avenue

  • 02: Winner Brand: Kiehl’s (L’Oréal Travel Retail Asia Pacific) – Retinol Pacman Mobile – TBS Interactive


Best E/M Commerce

  • 01: Winner Retailer: Aer Rianta International – The Loop Duty Free – Exclusive Gift with Purchase

  • 02: Winner Brand: Diageo Whisky E-Boutique on Inflyter App


Best Internal Channel (Intranet, Digital Workplace & App)

  • 01: Winner: L’Oréal Travel Retail Asia Pacific –Teint Idole Summer Beauty Advisor


Best Multichannel Communication

  • 01: Winner KOSÉ Travel Retail – Purple Sensation


Best B2B Communications

  • 01: Winner: Aer Rianta International (ARI) – International Women’s Day 2021 – ‘She Who’

  • Highly Commended: Lagardère Travel Retail – Travel Retail Voices


Best Virtual/Digital Event

  • 01: Winner Retailer: Lagardère Travel Retail – Global Digital Week 2021

  • 02: Winner Brand: Shiseido Travel Retail/NARS –Nonstop NARS


Best Experiential Marketing Campaign

  • 01: Winner: Mondelez World Travel Retail – Cadbury Football Club


Best Example of Community Engagement

  • 01: Winner: L’Oréal Travel Retail Asia Pacific – Biotherm Water Lovers


Best Launch Campaign

  • 01: Winner: Whyte & Mackay The Dalmore Decades

  • Highly Commended: Jägermeister X Cold Brew Coffee – GTR Launch in Asia


Best Influencer/KOL-Led Campaign

  • 01: Winner: Rituals x Novotel The Ritual of Karma


Best Corporate Social Responsibility/Sustainability Campaign

  • 01: Winner Retailer: Aer Rianta International Little Changes, Big Difference

  • 02: Winner Brand: Kiehl’s (L’Oréal Travel Retail Asia Pacific) Rare Earth Activation


Best Collaborative Campaign

  • 01: Winner: L’Oréal Travel Retail Europe and Americas – Tripadvisor Beauty To Go


Most Effective Use of Data

  • 01: Winner: oOh!Media – Getting Back Outdoors, It’s Worth A Shot

  • Highly Commended: ARI Cyprus Duty Free at Larnaca Airport Eye Tracking & Observation Research
  • Highly Commended: Dubai Duty Free – Post-Pandemic Role of Data


Best High Impact Campaign

  • 01: Winner: L’Oréal Travel Retail Asia Pacific – Armani CNY


Best Small-Budget Campaign

  • 01: Winner Retailer: Aer Rianta International Gift Them Off Their Feet Valentine’s Day


Brand Campaign of the Year

  • 01: L’Oréal Travel Retail Asia Pacific – YSL Libre – Light up Hainan


Digital Innovator of the Year

  • 01: Airport Winner: Riyadh Airports Company (RAC) – Sign Language Flight Information Service

  • 02: Retail Winner: The Shilla Duty Free – Mobile queuing for Duty Free Pick-up


Digital Agency of the Year:

  • 01: Winner – Purple (Formerly Filtr.Qingwa)


Best Overall use of Social Media

  • 01: Winner: Airport: PHL Food & Shops at Philadelphia International Airport

  • 02: Winner Retailer: Aer Rianta International

  • 03: Winner Brand: L’Oréal Travel Retail Asia Pacific


Final Judging Criteria

In selecting the winners, the judges were seeking clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories.

Entries were judged on:

• Measured return on investment (ROI)
• Target audience & strategy
• Implementation & creativity
• Results & evaluation
• Quantifiable impact

Customer engagement, quality of content, incentive to spend and impact on the traveller experience were also considered.

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