INTERNATIONAL. The Moodie Davitt Report is proud to reveal the winners of The Moodies 2022 – the ninth edition of the prestigious annual awards that spotlight digital, social media and marketing excellence across the travel retail, airport and other travel-related sectors.
The winners were drawn from a high-class shortlist across 22 hotly-contested categories, generated via a mix of self-nomination or nomination by independent parties.
The Moodie Davitt Report Director of Development & Innovation Matt Willey said: “This year, we have received a wonderful array of nominations from businesses that have skilfully navigated through the tail-end of COVID restrictions and into a period of rapid revival, delivering campaigns and executions of impressive ambition, scale and complexity.
“It has been a privilege for the judging panel to study the huge and diverse range of nomination material, which has meant some long and difficult deliberations to decide the winners.
“The entries underline the vibrancy of the broader travel retail ecosystem as a means of engaging the consumer through brilliant digital adoption and execution. This culture of innovation, clearly heightened during the pandemic, lends weight to hopes of a super-charged recovery in the next chapter of the travel retail evolution.”
The Moodies 2022 – Winners List
Best Use of TikTok
01: Winner Retailer: Dubai Duty Free
02: Winner Brand: L’Oréal Travel Retail Asia Pacific – Yves Saint Laurent, Pure Shots Eye
Best Use of WeChat:
01: Winner: Diageo – Whisky E-Boutique on Shenzhen Duty Free
Best Video Series
01: Winner: Unison Consulting Program – Chicago O’Hare, Chicago Department of Aviation
Best Short Clip Video
01: Winner Retailer: Lagardère Travel Retail – The Human Journey
02: Winner Brand: L’Oréal Travel Retail Asia Pacific – Atelier Christmas Celebrity
Best Web Microsite
01: Winner Retailer: Lotte Duty Free – Sogong 1st Avenue
02: Winner Brand: Kiehl’s (L’Oréal Travel Retail Asia Pacific) – Retinol Pacman Mobile – TBS Interactive
Best E/M Commerce
01: Winner Retailer: Aer Rianta International – The Loop Duty Free – Exclusive Gift with Purchase
02: Winner Brand: Diageo – Whisky E-Boutique on Inflyter App
Best Internal Channel (Intranet, Digital Workplace & App)
01: Winner: L’Oréal Travel Retail Asia Pacific –Teint Idole Summer Beauty Advisor
Best Multichannel Communication
01: Winner KOSÉ Travel Retail – Purple Sensation
Best B2B Communications
01: Winner: Aer Rianta International (ARI) – International Women’s Day 2021 – ‘She Who’
Highly Commended: Lagardère Travel Retail – Travel Retail Voices
Best Virtual/Digital Event
01: Winner Retailer: Lagardère Travel Retail – Global Digital Week 2021
02: Winner Brand: Shiseido Travel Retail/NARS –Nonstop NARS
Best Experiential Marketing Campaign
01: Winner: Mondelez World Travel Retail – Cadbury Football Club
Best Example of Community Engagement
01: Winner: L’Oréal Travel Retail Asia Pacific – Biotherm Water Lovers
Best Launch Campaign
01: Winner: Whyte & Mackay – The Dalmore Decades
Highly Commended: Jägermeister – X Cold Brew Coffee – GTR Launch in Asia
Best Influencer/KOL-Led Campaign
01: Winner: Rituals x Novotel – The Ritual of Karma
Best Corporate Social Responsibility/Sustainability Campaign
01: Winner Retailer: Aer Rianta International – Little Changes, Big Difference
02: Winner Brand: Kiehl’s (L’Oréal Travel Retail Asia Pacific) – Rare Earth Activation
Best Collaborative Campaign
01: Winner: L’Oréal Travel Retail Europe and Americas – Tripadvisor Beauty To Go
Most Effective Use of Data
01: Winner: oOh!Media – Getting Back Outdoors, It’s Worth A Shot
Highly Commended: ARI Cyprus Duty Free at Larnaca Airport Eye Tracking & Observation Research
Highly Commended: Dubai Duty Free – Post-Pandemic Role of Data
Best High Impact Campaign
01: Winner: L’Oréal Travel Retail Asia Pacific – Armani CNY
Best Small-Budget Campaign
01: Winner Retailer: Aer Rianta International – Gift Them Off Their Feet Valentine’s Day
Brand Campaign of the Year
01: L’Oréal Travel Retail Asia Pacific – YSL Libre – Light up Hainan
Digital Innovator of the Year
01: Airport Winner: Riyadh Airports Company (RAC) – Sign Language Flight Information Service
02: Retail Winner: The Shilla Duty Free – Mobile queuing for Duty Free Pick-up
Digital Agency of the Year:
01: Winner – Purple (Formerly Filtr.Qingwa)
Best Overall use of Social Media
01: Winner: Airport: PHL Food & Shops at Philadelphia International Airport
02: Winner Retailer: Aer Rianta International
03: Winner Brand: L’Oréal Travel Retail Asia Pacific
Final Judging Criteria
In selecting the winners, the judges were seeking clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories.
Entries were judged on:
• Measured return on investment (ROI)
• Target audience & strategy
• Implementation & creativity
• Results & evaluation
• Quantifiable impact
Customer engagement, quality of content, incentive to spend and impact on the traveller experience were also considered.
