 |
The Jewellery Box store forms part of a new development programme at Geneva Airport’s landside shopping area |
SWITZERLAND. The Nuance Group has enhanced its landside shopping offer at Geneva Airport by opening a new Jewellery Box concept dedicated to watches, fashion jewellery and sunglasses.
The new store covers 47sq m and replaces a previous, temporary 12sq m outlet also operated by Nuance.
The Jewellery Box concept forms part of a new development at Geneva Airport’s landside shopping area.
Nuance’s upgraded offer comprises a selection of watches by mid-priced popular brands such as Tissot, Certina, Dolce & Gabbana, Guess, Fossil and Davis; fashion jewellery by Agatha, Pilgrim, Guess, Reminiscence and Fossil; and sunglasses by Ray-Ban, Polaroid, Gucci, Emporio Armani, DKNY, Oakley, D&G, Dior, Prada and Police.
Nuance Group Geneva General Manager Fred Waeber said: “We are thrilled about this opportunity to upgrade our temporary landside outlet. The new Jewellery Box presents all those passing through the airport’s landside shopping area – travellers, meeters and greeters, as well as staff – with a contemporary, stylish environment in which to browse for the latest watches, fashion jewellery and sunglasses for a perfectly up-to-date outfit.
“So far, our customers’ response has been promising and we look forward to constantly surprising shoppers with a new and updated offer.”
Geneva Airport Commercial and Finance Director Pierre Germain added: “The concept is ideally complementing our landside retail offer with affordable and trendy brands and gives a good opportunity for impulse buying, which is important to encourage in the current tough economic situation.”
MORE STORIES ON GENEVA AIRPORT
American Express renews Geneva Airport contract – 11/08/09
Swatch Group retail division Tech-Airport captures Geneva jewellery & watches contract – 19/05/09
Nuance captures vital duty free contract extension at Geneva International Airport – 20/03/09
