Harding+ has partnered with wellbeing house Rituals to introduce The Ritual of Sakura range onboard three P&O Cruises ships: Britannia, Iona and Arvia. The collection, known for its cherry blossom scent and rice milk extract, is showcased via a tranquil and immersive retail concept on each vessel.
Beauty bars onboard Arvia and Iona have been enhanced with blooming displays, while Britannia features an immersive space dedicated to the collection, complete with Sakura blossoms. According to Harding+, the launch has already boosted sales across all three ships.
In a post on LinkedIn, Harding+ said: “A big thank you to our onboard colleagues, whose dedication and passion have brought the spirit of Sakura to life in their interactions with passengers. Their hard work has been instrumental in the success of this collaboration.”
As reported, The Moodie Davitt Report was on location in Amsterdam for the relaunch of the Ritual of Sakura in February.
The line was extended with three formats: a Body Lotion Mousse, Natural Booster Body Hyaluronic Acid and Natural Booster Body Bakuchiol.
Rituals also released a striking visual campaign celebrating the Ritual of Sakura’s new look. The entire Ritual of Sakura line features a delicate cherry blossom scent and is made with at least 90% natural-origin ingredients. ✈
