SOUTH KOREA. The Shilla Duty Free has created a Korean travel retail sector first by opening a TimeVallée fine watches store at Incheon International Airport Terminal 1.
The store provides an exclusive and spacious environment showcasing a curated selection of timepieces from seven of the most prestigious watch Maisons: Baume & Mercier, Breitling, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Piaget, and Tag Heuer.
Each Maison is presented in a dedicated environment, designed to showcased the respective brands’ heritage and craftsmanship. TimeVallée also offers Piaget jewellery creations.
The boutique is designed to create a high-end and welcoming atmosphere that encourages travellers and luxury shoppers to explore the world of watches and jewellery, The Shilla Duty Free said.
“The Shilla Duty Free is proud to announce its partnership with TimeVallée in bringing a prestigious retail concept to Incheon Airport,” said Shilla Travel Retail Head of Merchandising Changha Shin.
“As a leading travel retailer under the Samsung Group umbrella, The Shilla Duty Free’s objective is to expand its offerings and provide travellers with an exceptional shopping experience with a Swiss touch.”
Following the successful opening of its first Korean local market store in Daegu in 2021, TimeVallée’s Incheon Airport opening represents a milestone in the retail concept’s development in the country, The Shilla Duty Free said. ✈
