The Shilla Duty Free partners with SK-II for global exclusive travel set launch

The Shilla Duty Free has collaborated with prestige skincare brand SK-II to launch the SK-II Shilla Travel Exclusive Set.

The pack contains three of the brand’s “most revolutionary” products: the 250ml SK-II Facial Treatment Essence; 50 ml SK-II GenOptics Spot Essence; and 10-piece SK-II Facial Treatment Mask. All three products contain Pitera, a natural by-product of yeast fermentation said to improve the skin’s natural surface rejuvenation process.

An invitation to change destiny: The Shilla Duty Free and SK-II introduce the SK-II Shilla Travel Exclusive Set.

The limited-edition travel pack is exclusive to The Shilla Duty Free stores in South Korea (RRP US$387), Singapore (S$503, US$372) and Hong Kong HK$3,140 US$400). It is also available online through The Shilla Duty Free in South Korea.

The Shilla Duty Free Executive Vice President Young Hoon Kim said: “It is our pleasure to collaborate with SK-II to launch the first SK-II Shilla Travel Exclusive Set.

“Such partnerships with renowned brands match our aspirations as a leading travel retailer to constantly reward customers with attractive beauty offerings, creating meaningful and unique travel experiences.”

The travel pack is available exclusively through The Shilla Duty Free stores in Singapore, Hong Kong and South Korea, and online.

The SK-II Facial Treatment Essence is suited to all skin types and aims to visibly transform skin’s five dimensions: spots are less visible, appearance of wrinkles is reduced, skin texture is more refined, firmness is improved and radiance is elevated.

SK-II GenOptics Spot Essence is formulated with GenOptics Spot Resist Complex and Pitera to target age spots. It features a new auto-fill dropper to provide the optimal dosage.

The SK-II Facial Treatment Mask is described as a “cult favourite” which, through the Pitera ingredient, fully moisturises the wearer’s skin.

As reported, SK-II unveiled its GenOptics Spot Pen with The Shilla Duty Free at Singapore Changi Airport earlier this year.

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