This Week on Social Media is a regular column where we spotlight how airports, retailers and brands are connecting with travellers through creative and engaging campaigns on social media.
With the peak gifting season underway ahead of the Christmas holidays, travel retailers are rolling out many diverse and enticing offers for passengers seeking meaningful presents and last-minute items before their flights.
Several retailers are highlighting curated gift ideas across their social media channels to help ease the holiday shopping rush.
Dubai Duty Free
Dubai Duty Free has unveiled its holiday gifting promotions, offering travellers a curated selection of premium festive gifts. Featured fragrances include Penhaligon’s, Rabanne, Atkinson’s and more, catering to shoppers seeking premium holiday presents.
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Extime Duty Free
Extime Duty Free (the joint venture between Lagardère Travel Retail and Groupe ADP) is highlighting party essentials and last-minute gifts at Relay in Paris Charles de Gaulle Airport.
The offers include mugs, bottles, travel must-haves and an Eiffel Tower tree ornament, designed for travellers looking for quick grab-and-go items before take-off.
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Heinemann Duty Free
Heinemann Duty Free has launched a campaign video promoting its Christmas gifting promotions, featuring a man in a playful ‘grinchy’ outfit navigating last-minute holiday shopping. The campaign highlights the retailer’s festive offerings and aims to inspire travellers to complete their seasonal gift purchases at its locations.
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Dublin and Cork Duty Free
Dublin and Cork Airport Duty Free in Ireland each present a selection of premium gifts for travellers during the busy year-end season.
Among the featured products for men are Teeling Whiskey, Ray-Ban eyewear, Butler’s Chocolate Irish Whiskey, Kiehl’s Power Serum and Dior Sauvage.
Cyprus Duty Free
Aer Rianta International’s Cyprus Duty Free at Larnaca International Airport brings the holiday spirit to travellers with the Joy Awaits in-store activation.
Passengers can experience a seasonal journey with a hot air balloon, seasonal tastings and a curated gift selection, creating a memorable festive shopping journey.
Auckland Duty Free
Auckland Duty Free (Lagardère Travel Retail) is presenting its top Christmas picks for the festive season, featuring Carolina Herrera Good Girl EDP gift set, Jo Malone Sandalwood & Spiced Apricot Cologne and MAC Mini Lipsticks in giftable packaging.
CNSC
In China, CNSC is celebrating the fifth anniversary of its Sanya Duty Free outlet in Hainan province with a series of holiday-themed promotions, including an anniversary campaign, prize giveaways, a music parade and multiple in-store gifting offers.
Customers can enjoy shopping rewards, bonus gift offers and other festive incentives throughout the Christmas season.
DFS Hong Kong
DFS Hong Kong has launched its Christmas Picks, featuring festive offers from Lancôme, La Mer, Helena Rubinstein, La Prairie and Acqua di Parma.
Promotions include 10x membership points for shopping consultations, a Hong Kong Beauty Carnival, a countdown game with limited-edition prizes, Alipay exclusive discounts and luxury brand deals of up to -60% off.
Lotte Duty Free
In South Korea, Lotte Duty Free is spotlighting its most popular and giftable seasonal items, including body care, skincare, perfumes and lip products, through a curated Holiday Edition gift set range now available online. T
he retailer is also running an Instagram engagement campaign, where followers can comment for a chance to win a Starbucks e-gift card, with winners to be announced on 19 December.
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King Power Duty Free
King Power in Thailand is celebrating the season with exclusive gifting offers and activities at its Rangnam and Phuket stores.
From 18 December to 4 January 2026, Power Pass members receive a THB2,000 (US$63) discount coupon on purchases of THB6,000 (US$190) or more (participating products only, one per person per day).
In addition, shoppers can take advantage of King Power’s ongoing year-end clearance sale, offering up to -50% off on select products through its online store, available for airport pick-up.
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Jewel Changi Airport
Jewel Changi Airport is encouraging last-minute holiday shoppers with a festive promotion, where spending S$200 (US$155) in a single receipt makes them eligible to win a three-night Disney Cruise Line getaway.
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Duty Free Philippines
Duty Free Philippines marks the season with up to -20% off selected items during its 12-day Christmas promotion from 12-23 December. Shoppers can choose from liquor, cosmetics, fragrances, chocolates and travel essentials at the retailer’s downtown Duty Free FiestaMall in Manila.
Duty Free Argentina
Avolta-run Duty Free Shop Argentina offers a wide range of holiday gift options across multiple categories, accompanied by a promotional video to guide shoppers. Popular offerings include makeup, skincare, bags, fragrances, eyewear, consumer electronics and more.
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