‘Together we have built a splendid journey through four seasons’ – Sunrise Duty Free celebrates 24th anniversary in Shanghai

The breathtaking set was complemented by a series of beautifully choreographed performances that took guests through the four seasons

CHINA. Sunrise Duty Free yesterday celebrated its 24th anniversary in extraordinary style at the CDF Sunrise Complex in Shanghai.

The event was graced by leadership from Sunrise Duty Free, China Tourism Group Duty Free Corporation (CTG) and China Duty Free Group, and close partners of CDF-Sunrise Duty Free.

The Moodie Davitt Report Founder & Chairman Martin Moodie was privileged to attend the gathering, which included a sumptuous dinner, video congratulations from a host of CDF-Sunrise Duty Free’s brand partners; an exquisitely choreographed show; and an after party.

CTG Deputy General Manager and CDFG Chairman of the Board Li Gang and Sunrise Duty Free General Manager Founder and General Manager Fengyi Zhang welcomed guests at the beginning of a sublimely beautiful music and dance performance that included video tributes and displays from some of Sunrise Duty Free’s key brand partners.

The emcees welcome people to the spectacular Sunrise Duty Free 24th anniversary show

“On behalf of China Tourism Group and China Duty Free Group. I would like to extend my warmest congratulations to Sunrise Duty Free,” said Li.

Over the past 24 years Sunrise Duty Free has delivered “remarkable achievements” across all sectors of business, he added, “providing high-quality goods and professional services to hundreds of millions of customers”.

Li said Sunrise Duty Free’s excellent brand reputation had seen it grown into an “outstanding enterprise” of great importance to the duty free industry and to the development of China Tourism Group and China Duty Free Group.

“I would like to sincerely thank friends from all industries who have long supported the development of Sunrise Duty Free,” he commented. “Special thanks to all level government departments, Beijing Capital Airport Group, Shanghai Airport, and all brand partners for your strong support.

“It is because of your companionship through highs and lows that we are able to create the glory of Sunrise Duty Free today.”

He continued: “I would like to express my special thanks to Madam Zhang Fengyi and the Sunrise Duty Free team led by her. It is because of your hard work, day after day, year after year, for 24 years that Sunrise Duty Free is able to achieve its remarkable results today.

“Thanks to Madam Zhang’s vision, China Duty Free Group has successfully achieved a strong alliance with Sunrise Duty Free, jointly promoting the vigorous development of China’s duty free industry, helping China Duty Free Group achieve first place among the world’s travel retail operators [according to The Moodie Davitt Report’s annual sector rankings].

“It is also due to Madam Zhang’s foresight in innovative thinking, which led to a breakthrough success in online business. This effectively resisted a serious impact from the epidemic and opened up new possibilities for leading new industry development trends in the future.”

The CDF-Sunrise Complex lit up the Shanghai night

Li concluded: “China Tourism Group and China Duty Free Group will always give the strongest support to Sunrise Duty Free to facilitate its development and enable it to take another step up and make an even greater contribution to the development of the world’s duty free industry.”

Madam Zhang said: “I would like to express my wonderful and heartfelt thanks to all the guests who took time to attend our celebration today.

“For these 24 years, I honestly say thank you to our consumers and to our brand partners, we appreciate your support.” Madam Zhang then thanked colleagues from Beijing Airport and Shanghai Airport for their constant encouragement, tolerance, understanding and support and said together they would strive forward to reach common goals.

The Estée Lauder Companies President Commercial, Travel Retail Worldwide Javier Simon and Martin Moodie pose for a photo after completing their signing wall ritual. Below, Javier Simon and The Estée Lauder Companies Travel Retail team honour the moment.

Foreo Global Travel Retail Director Gary Leong and Martin Moodie

After the welcoming remarks, the show, themed ‘Together we have built a splendid journey through four seasons’, took guests through an entrancing combination of music, song and dance played out on a vast and beautiful set.

It was an evening that will live long in the memories of those fortunate enough to be present as Sunrise Duty Free, in partnership with China Duty Free Group, marches on to the next stage of its momentous journey. ✈

*Look out for our full report to follow on a stellar celebration of the near quarter-century success and resilience of one of the world’s great travel retailers.

Key stories from China and related to Chinese travellers are featured each week on The Moodie Davitt Report’s WeChat Official Account. Please scan the QR code to follow us.
Food & Beverage The Magazine eZine