Tom Ford Beauty (The Estée Lauder Companies) has partnered with Avolta for an initially global exclusive travel retail launch of Tom Ford Eau de Grey Vetiver before the line’s broader domestic launch in May.
The choice of travel retail, in general, and Avolta, in particular, underlines the showcase (as well as sales) value of the channel to the US beauty powerhouse.
The scent puts timeless vetiver at its core, and reveals a fresh take on citrus, blending spicy grapefruit and green bergamot notes.
The scent opens with Lemon Primofiore, evoking freshly picked fruit of Italian groves with an aldehydic sparkle, complemented by the aromatic sharpness of basil-like fennel.
Iris blended with artemisia adds velvety refinement, while Provence clary sage imparts earthy greenness. Orange blossom brings sweet, green floralcy, creating a classic yet modern fragrance.
Each ingredient aligns with vetiver, highlighting its woody freshness and dry, earthy warmth – structured yet smooth.
The fragrance blends amber woods and oakmoss with a clean musk, capturing the allure of a Tom Ford suit.
Available in 10 ml, 50 ml and 100 ml formats, Eau de Grey Vetiver is housed in a smoked grey fluted bottle with silver-toned metal accents. ✈
