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Travalo has expanded its award-winning fragrance atomiser range with a souvenir gift pack and a product featuring rollerball technology.
This summer sees the launch of the travel retail exclusive Travalo Limited Edition Souvenir Gift Pack, currently available at all major UK airports at a recommended retail price of £24.99.
The pack includes a stylish leather case for carrying two fragrances.
The case and packaging are adorned with London skyline scenes and the Union Jack. The Travalo atomisers themselves are designed to complement the set in vibrant red and blue shades.
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The Travalo Touch with rollerball |
The exclusive gift sets are equally as popular with retailers and consumers, Travalo said, and are designed for either self-purchase or gifting.
New Travalo Touch with rollerball
Travalo will continue its launch activity at the TFWA World Exhibition in October 2012 with the new rollerball Travalo Touch.
The Touch, a 5ml refillable fragrance wand with rollerball technology, features Travalo’s patented repeat pump system so refilling is simple and mess-free.
Described as handy and easy to use, the rollerball gives the added benefit of discreet and targeted fragrance application.
The Travalo Touch is available in pink, silver and black (recommended retail price: £15.99/€18.99/US$25).
The product has been well received and early travel retail listings will be announced shortly, according to the company.
More than 2 million sold in Europe in 2012
With its top-performing regions showing a +100% increase in sales year-on-year since 2010, turnover of the Travalo range has hit 3.5 million globally with more than 2 million sold in Europe in 2012.
Commenting on the brand’s performance, Katy Mason, UK Merchandising Manager of inflight concessionaire Tourvest, which carries Travalo products onboard its key airlines, said: “Travalo is a must-have item for travellers, and the perfect size to sell onboard.
“We continue to see high sales volumes which we hope to continue through the development and innovation of the range.”
Sales of Travalo atomisers are predicted to reach 10 million by the time the TFWA World Exhibition begins in October 2012, Travalo said.
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The travel retail exclusive Travalo Limited Edition Souvenir Gift Pack includes a leather case |
For details, visit the Travalo team at TFWA World Exhibition (Stand number: Yellow Village D37) or e-mail tfwa@travalo.com
Visit www.travalo.com
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