WEBSITE OF THE WEEK
SINGAPORE CHANGI AIRPORT
To celebrate the launch of our new Travel Retail Web-Wide Index, each week we put the spotlight on one of the growing array of dedicated travel retail websites or web sections. This week we look at Singapore Changi Airport (Click here to enter site).
The multi award-winning airport boasts appropriately impressive shopping web pages.
As in the case of most first-rate websites, the bait is visual stimulation. Changi Airport’s shopping website is no exception – vibrant, tropical colours fill the page and engage the user, prompting exploration and utilisation. The mango-orange menu on the right-hand side of the page is extensive and comprises over ten options, each with its own quirky symbol.
Options include:
– Complete shopping and dining directories
(each shop/food & beverage venue is attractively illustrated and given a brief description)
– Shop & Dine search site
(conducts a precise search by means of a drop-down menu into “˜products/shops/what’s hot/dining/all’, plus the option to input a keyword. Those who are unfamiliar with the search function are spared difficulty by an easy three-step instruction)
– Terminal maps
(terminal one and two)
– A helpful list of FAQs
– Currency converter
The menu also offers:
– “˜What’s hot’ guide
(recommended shops and dining at the airport with enticing pictures)
– Shopping satisfaction guarantee
(or your money back)
– Collection service
(enables passengers to pick up their duty free purchases on returning to Changi airport)
– Pre-order facility
(with pre-order instructions and shopping cart)
– A monthly enewsletter
(includes events/promotions/updates at Changi, to which one can subscribe by becoming a member of “˜shoppers@changi’)
This systematic shopping website offers all who visit an enjoyable and trouble-free experience – a preview of the shopping experience to be had at Singapore Changi Airport itself.
Click here for Singapore Changi Airport’s Shop & Dine pages. For all other websites on The Moodie Report Travel Retail Web-Wide Index click here.
MORE WEBSITES OF THE WEEK
Travel retail website of the week: BAA – 27/10/05
Travel retail website of the week: Sri Lankan Airlines – 20/10/05
Travel retail website of the week: Cathay Pacific – 11/10/05
