Travel taste titles: Areas spotlights frontline food & beverage innovation with Grand Chef finals

SPAIN. Global travel restaurateur Areas has staged the finals of its Grand Chef Auto and Grand Chef Airport competitions. The initiatives were designed to showcase the culinary capabilities of frontline teams across the company’s Spanish motorway service areas and airport estate.

The contest focused on the development of original, operationally viable food concepts tailored to the travel hospitality environment. Participants were challenged to combine flavour, creativity and scalability.

Food on the move king: José Vicente from Área de Servicio Torrent was named Grand Chef Auto winner after an intense competition. His winning creation ‘Soldadito de Pavía’ is pictured below.

Both finals were hosted at The Coca-Cola Company’s Martorelles offices, with a joint jury of Areas and Coca-Cola representatives assessing the entries, underlining the companies’ ongoing partnership.

Among the  judges for the two competitions were (from left) Areas Iberia Marketing & Business Development Director Mireya Muñoz; Areas Iberia Director of Motorways, Railways and City Center Fernando Sanchez; and Areas Key Account Manager Nacional Coca-Cola Paula Gimeno

Grand Chef Auto

Grand Chef Auto, centred on tapas-style creations, featured entries from Área de Servicio Torrent, Santiago Estación and Área de Servicio La Rambla.

Areas Iberia Trade Marketing Motorways Sergi Jané addressed the audience ahead of the Grand Chef Auto final

Following evaluation by a professional jury, the winning concept was ‘Soldadito de Pavía’, developed by José Vicente from Área de Servicio Torrent. The entry – consisting of Spanish-style cod fritters – was recognised for its flavour profile, originality and suitability for high-volume service.

Second place was awarded to ‘Huevos Encapotados’ from Santiago Estación, while ‘Pecado de Bacalao’ from Área de Servicio La Rambla took third position.

Cream of the motorway services crop: The Grand Chef Auto finalists (from left) Karina, Jose, Elena, Virginia, Carol and Silvia

Grand Chef Airport

The Grand Chef Airport competition focused on sandwich concepts, with six initial entries shortlisted for the final: ‘Louisiana’, ‘El Granjero’, ‘El Indecente’, ‘Guacatuna’, ‘El Balear’ and ‘Mediterráneo Escalibado’.

Following jury assessment, the final ranking was determined by a live audience vote.

The winning entry, Guacatuna, was devised by Manuel Acevedo from the La Pausa concession at Reus Airport. The sandwich (pictured below) combines tuna in sunflower oil with diced avocado, ripe tomato, red onion and sweetcorn.

Second place went to Louisiana, developed by Ramona Crisu from PAUL at Madrid-Barajas Airport (T4S), while El Balear, created by Vicente Riera Tur from Santagloria at Ibiza Airport, ranked third.

The Grand Chef Auto finalists posed for a post-competition photo with Areas colleagues

Areas noted both competitions form part of its wider strategy to drive menu innovation and employee engagement across its travel hospitality network by leveraging internal talent and strengthening collaboration with key brand partners.  ‍

Food & Beverage The Magazine eZine