NETHERLANDS. Leading speciality retailer of lingerie and beauty products, Victoria’s Secret, has opened its first store at Amsterdam Airport Schiphol. The store opened on Sunday, 12 June at Schiphol’s Lounge 3, as part of a major renovation that will be completed in July.
The Victoria’s Secret Beauty & Accessories store is operated in partnership with leading Dutch travel retailer Gerzon Schiphol. It offesr customers access to an assortment of Victoria’s Secret beauty products, including prestige fragrances and exclusive Victoria’s Secret-branded accessories.
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The stylish Victoria’s Secret store is part of an ambitious renovation of Schiphol’s Lounge 3 |
According to brand owner Limited Brands, the design of the Schiphol location “is sophisticated and glamorous”. The façade takes a modern approach with a dynamic store front, while “the contemporary interior highlights a gallery of iconic black and white Victoria’s Secret Supermodel imagery and showcases products in an environment that’s sexy, sophisticated and forever young”.
The expansion of Lounge 3 will add +20% more commercial space to the area and will add a series of new concepts to the Schiphol retail and food & beverage portfolio.
