Victorinox has announced a reorganisation of its travel retail business, introducing a more regionally integrated management model.
In a statement, Victorinox said the change is designed to bring its travel retail teams closer to local markets without disrupting partner relationships. “As part of an evolution in our organisational structure, Victorinox is further refining how travel retail is managed across regions.
“Our dedicated Regional Travel Retail representatives will remain the primary point of contact for partners and will now be embedded within the respective regional market teams, rather than operating under the Global Travel Retail structure. This change brings the teams closer to local markets while maintaining continuity in partner relationships.”
The company stressed that the move does not represent a reduced focus on the channel. “Victorinox continues to view the travel retail channel as a strategically important and integral part of its global business. Our commitment to global travel retail remains unchanged, and we will continue to treat the channel with the same level of focus and importance moving forward.”
Under the revised structure, travel retail activity will be steered regionally, with an emphasis on proximity to market and alignment with local business priorities. According to the company, this approach will not alter how it works with its airport and retail partners.
It said, “Our dedicated regional Travel Retail representatives will continue to work closely with partners while strengthening the proximity to local markets and ensuring continued, hands-on support through teams that are closely connected to regional business priorities.
“To ensure global consistency and strategic alignment, the General Managers of our regions and subsidiaries continue to report into the Chief Sales Officer, Patrik Hauert, at Headquarters, providing clear coordination across markets while empowering regional teams to act close to their partners.”
Victorinox underlined that travel retail will remain a priority. “There is no change to the strategic role of Travel Retail within Victorinox, nor to our full commitment to the channel.
“Looking ahead to 2026, we will continue to manage our Travel Retail footprint thoughtfully, with the aim of maintaining a strong, relevant and sustainable presence aligned with market opportunities.” ✈
