Introduction: The Moodie Davitt Report Brands Director Hannah Tan caught up with Nadri Vice President of Sales Stephanie Miano at the recent TFWA World Exhibition in Cannes. In this video interview, Miano discusses the brand’s mission to make luxury accessible and share the ‘Nadri sparkle’ with the world.
Founded in 1984 by entrepreneur Young Tae Choi, Nadri is a veteran in the fashion jewellery space and has set its sights on expanding in global travel retail.
Nadri’s cubic zirconia collections, which include necklaces, rings, earrings and bracelets, are designed with versatility in mind, offering travellers an option for stylish yet accessible luxury.
The brand combines traditional craftsmanship with modern production methods. It maintains full control over its entire production process, from initial design to final packaging, ensuring consistency and quality in every piece.
Miano says: “We’re so excited to be at the TFWA World Exhibition for the second year. We’re a US-based fashion jewellery brand known for our high-quality ‘look of real’ that can rival real diamonds at approachable price points.”
Talking about what sets new entrant Nadri apart, amidst a competitive fashion and jewellery category, Miano says: “What really sets us apart is our commitment to quality. We use fine jewellery techniques such as hand polishing and hand setting. Sometimes we’ll even polish the inside of the setting to achieve that beautiful, high reflectivity and amazing sparkle.
“So really, it’s about our commitment to quality and those accessible price points.”
With its strong presence in major US department stores, Nadri is now focusing on expanding its reach in global travel retail. “We’re really excited for Nadri’s international expansion,” Miano says. “We felt that travel retail is a great market to tap into especially because we wanted to translate our strong US business into international markets too.”
Gifting is a key priority for Nadri, which highlighted cruise as a particularly exciting channel for the brand. She adds: “We’ve put a lot of thought into our gifting offer and take a lot of pride on our gifting packaging, because we don’t want to take anything away from that experience.
“We feel like Nadri is a great fit for this channel, particularly onboard cruise ships because there are lots of moments for celebration and gifting.”
Offering a final message to the industry, Miano says: “It’s our second year at the TFWA World Exhibition and we’re so excited about what our brand can offer in this channel.
“We love the brand and the product and we’re here to share that love and our Nadri sparkle to everyone in the world.” ✈
