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A new look for Dooley’s Cream Liqueurs will be unveiled in Cannes | |
Family-owned German liquor company Waldemar Behn will focus on an expanded range of products at the TFWA World Exhibition in Cannes, including a new look for Dooley’s Cream Liqueurs. As reported, earlier this year Behn Group purchased Danzka vodka.
“We have been very focused on upgrading our design and presentation on our other very important product range in global duty free/travel retail, Dooley’s Cream Liqueurs,” said Rüdiger Behn, Managing Director of the company.
“As Dooley’s Original Toffee Cream Liqueur is certainly the most awarded cream liqueur of the world we have carefully upgraded the design of the bottle, the logo, and the entire look of the range and have been very focused on creating a conceptual approach. We are so excited to present the new range on our stand H52 Green Village later this month,” said Behn. “Dooley’s Creams is currently mainly a European selling brand but we already have noted increased interest following our acquisition of Danzka vodka, and clearly we hope for some spin off.”
He added: “We look forward to present the Dooley’s range on our stand together with Danzka vodka. Two brands devoted to the travel retail business in contemporary design and modern marketing strategy. This will be a good week.”
Note: The Moodie Report paid a recent visit to Behn headquarters in northern Germany. We’ll bring you a full profile of the company’s activities in our Cannes Print Edition, as part of a new series called Family Spirit.
