USA. WHSmith North America, incorporating Marshall Retail Group and InMotion, has teamed up with local retailer Build-A-Bear Workshop to feature its products at the retailer’s Welcome to Las Vegas Gift Shops.
Located at the The Forum Shops and LINQ Promenade in Las Vegas, the shop-in-shops offer the Build-A-Bear experience, including its signature Heart Ceremony, which enables customers to personalise their stuffed animals.
The retailer currently operates nearly 30 Welcome to Las Vegas Gift Shops in the valley, each inspired by the popular ‘Welcome to Las Vegas’ sign.
The stores showcase a wide selection of products, including souvenirs and keepsakes, Las Vegas-branded men’s and women’s apparel and accessories, and snacks and beverages.
The Build-A-Bear experience at the two stores includes the exclusive Welcome to Las Vegas Build-A-Bear products.
WHSmith North America CEO Toby Keir said: “The opportunity to work with a renowned brand like Build-A-Bear has been a pleasure and an honour.
“We are always looking for ways to elevate the customer experience, and these Build-A-Bear locations add an exciting and engaging element in our Welcome to Las Vegas Gift Shops. We look forward to continuing our partnership to help Build-A-Bear bring smiles around the valley.”
Build-A-Bear Workshop Chief Operations Officer Chris Hurt added: “We are thrilled to partner with WHSmith in their exciting Welcome to Las Vegas Gift Shops.
“The partnership allows us to bring the Build-A-Bear experience to this renowned tourist destination. These new locations are examples of our commitment to adding a little more heart to life by delivering our unique experience to guests from around the world.”
In addition to these openings, Build-A-Bear is celebrating more than a quarter-century of creating cherished memories around the world with ‘The Stuff You Love’ campaign, recognising the moments that bring people together and the “good stuff” in all their lives. ✈
